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Return of an Icon: Jeep® Brand Unveils the 2027 Wrangler Laredo
Return of an Icon: Jeep® Brand Unveils the 2027 Wrangler
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AUBURN HILLS, Mich., July 12, 2026 /PRNewswire/ --The ninth installment in the Jeep® brand's Twelve 4 Twelve Wrangler series, the 2027 Jeep Wrangler Laredo revives one of the most iconic nameplates in Jeep brand historyInspired by the American Southwest and the rugged spirit of its namesake border city, Wrangler Laredo delivers an unmistakable personality through heritage colors, bold graphics, bronze accents and the return of the highly coveted tan soft-topFrom Easter Jeep Safari concept to production reality, Wrangler Laredo stays remarkably faithful to the enthusiast-favorite design that captured the imagination of the Jeep communityPremium Bison Brown Nappa leather seats, Mayan Gold accents and exclusive details create one of the most distinctive and richly crafted interiors offered on WranglerBuilt on the Wrangler Willys foundation, the Wrangler Laredo includes standard the Xtreme 35 Package with 35-inch tires and 1-inch lift, pairing authentic heritage with proven Trail Rated capabilityAvailable in both two-door and four-door configurationsThe Jeep® brand continues its Twelve 4 Twelve series with the return of 2027 Jeep Wrangler Laredo, one of the most recognizable nameplates in the brand's portfolio. The Wrangler Laredo draws inspiration from the iconic trim that helped shape the brand throughout the 1980s, blending heritage-inspired style with the proven, trail-rated capability of Wrangler Willys. As the ninth release in the yearlong series, Wrangler Laredo honors one of the most memorable chapters in Jeep brand history while charting a new path forward through contemporary execution."The Laredo name represents a pivotal moment in the Jeep brand's evolution, and bringing it back was an opportunity to build on that legacy," said Bob Broderdorf, Jeep brand CEO. "With Wrangler Laredo, we set out to create something that stands apart, while staying true to what the Jeep brand does best, delivering proven, trail-rated capability our customers can count on. It blends that capability with distinctive design, premium materials and unmistakable character, creating a Wrangler that feels true to its roots while offering something entirely new."Unveiled as a concept at this year's Easter Jeep Safari, Wrangler Laredo immediately captured the attention of Jeep enthusiasts with its distinctive character and unmistakable sense of style. Hidden in plain sight...