Mirriad Advertising PlcLSE: MIRI

Receipt of R&D tax credit

· Issued by Mirriad Advertising Plc

24 December 2025

Mirriad Advertising plc

("Mirriad" or the "Company")

Receipt of R&D tax credit

Mirriad, a leading provider of virtual product placement ("VPP") announces that, further to the Company's announcement on 19 December 2025, it has received an R&D tax credit of approximately £346,000 from HMRC in respect of the financial year ended 31 December 2024.

As a result of this receipt, the Company's current cash position stands at approximately £1.275 million.

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Louis Wakefield, Chief Executive Officer

James Black, Chairman

c/o Allenby

Allenby Capital Limited (Nominated Adviser and Broker)

James Reeve (Corporate Finance)

Matt Butlin / Lauren Wright (Sales and Corporate Broking)

Tel: +44 (0)20 3328 5656

About Mirriad

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform can dynamically insert products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

Mirriad currently operates in: EMEA, the US (via a Joint Venture with Rembrand), and India.

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