READEN HOLDING CORPORATION (OTC PINK: RHCO) ANNOUNCES THE LAUNCH OF OKETV TO ENTER THE MULTI-BILLION KOL MARKET
Readen Holding Corporation (OTC PINK: RHCO), a Venture Capital Corporation which is active in the Fintech, Online Payment and E-commerce industries, today announced that it will launch OkeTV, a new YouTube channel which serve as a marketing platform for OkeApp and its merchants. OkeTV will be the starting gateway for OkeApp to enter the ever-growing KOL (Key Opinion Leader) marketing horizon.
OkeApp is RHCO’s newly launched discount referral app (www.okepartners.com), and it targets to sign up 8,000 to 10,000 new merchants within the next twelve months in Hong Kong, which will eventually bring 4 million payment transactions per month. OkeTV (https://www.youtube.com/channel/UCFZ-N9fAiK3iXLnijIB1I4Q) will create promotional videos for its merchants, utilizing KOL / influencer, live streaming sales and other marketing strategies. As OkeTV will be divided into various sections, namely Fashion, Lifestyle, Dining, Entertainment, Health, Pets, etc., merchants in different sectors, such as retail shops, restaurants, beauty spas and other service providers will get extra exposure and result in more income.
Despite the pandemic, in 2021 the global KOL marketing market size has grown 712% since 2016. In China, over 80% of consumers (who follow at least one KOL) have purchased products endorsed by influencers. In this year’s Singles Day (11 November), Alibaba reportedly has achieved a gross merchandise volume (GMV) of 540.3 billion RMB ($84.54 billion USD) during the 11-day period, a more than 8% jump from last year.
Richard Klitsie, CEO of RHCO stated, “We have all witnessed the selling power of KOL in China and Asia, as live streaming has brought enormous sales to E-commerce in recent years. We see OkeTV as an essential part of OkeApp’s marketing strategy and we are confident that OkeApp will ride on this megatrend and benefit all our merchants.”
Currently RHCO is labeled a Yield Sign (Pink Limited Information) on the OTC Markets, due to an adjustment of the lawyer opinion letter. As all new information has been filed, RHCO is expecting the Yield Sign to be taken off very soon.
Readen Holding Corp. (www.readenholdingcorp.com) is a publicly traded Venture Capital Corporation, with major holdings in the Fintech Industry and has been increasing its investment in E-commerce and E-payment sectors, such as;
RHCO is a diversified holding company, with an operating history of over 30 years, which seeks opportunities to acquire and grow businesses that can generate long-term sustainable free cash flow and attractive returns, in order to maximize value for all shareholders. RHCO has subsidiaries and liaison offices in Europe and Asia.
For further information please contact RHCO at info@readenholdingcorp.com
or +852 3950 5911
The RHCO corporate email address is info@readenholdingcorp.com
The RHCO corporate website can be accessed at www.readenholdingcorp.com
The RHCO Twitter account can be accessed at https://twitter.com/readenrhco
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that, all forward-looking statements involve risks and uncertainties, including without limitation, the ability of Readen Holding Corp. to accomplish its stated plan of business. Readen Holding Corp. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward- looking statements included herein, the inclusion of such information should not be regarded as a representation by Readen Holding Corp. or any other person.
Contact
Readen Holding Corp.
info@readenholdingcorp.com
+852 3950 5911
Readen Group, RHCO announcement