RBC's Avion Rewards wins top honours at 2024 Loyalty360 Awards

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RBC's Avion Rewards wins top honours at 2024 Loyalty360 Awards /* Style Definitions */ span.prnews_span { font-size:8pt; font-family:"Arial"; color:black; } a.prnews_a { color:blue; } li.prnews_li { font-size:8pt; font-family:"Arial"; color:black; } p.prnews_p { font-size:0.62em; font-family:"Arial"; color:black; margin:0in; } .prntac{ TEXT-ALIGN: CENTER } Canada NewsWire Recognized with three awards, including platinum for best "Brand-to-Brand Partnerships" TORONTO , June 25, 2024 /CNW/ - RBC is proud to announce that its internationally recognized loyalty program, Avion Rewards , received one of the top spots at the Loyalty360 Awards , which were announced at the Loyalty Expo earlier this month in Orlando, Florida . Avion Rewards received multiple awards, including: Platinum (top spot) for "Brand-to-Brand Partnerships", recognizing strength and differentiation in its partnerships approach Gold for "Creative Campaign and Communications", recognizing brands that think outside the box with new and innovative marketing campaigns Silver for the "360 Degree Brand" award, recognizing excellence in all facets of customer experience and loyalty Loyalty360 is a leading industry association for customer loyalty and the awards celebrate and recognize some of the world's most well-known companies and brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful and measurable way. Loyalty360 awarded finalists in various categories that each represent a key facet of a brand's customer loyalty focus. "We are incredibly proud of this recognition and especially honoured to receive a first-place award in the area of brand partnerships as this is a very meaningful and foundational element of Avion Rewards ," said Niranjan Vivekanandan , SVP & head, Loyalty & Merchant Solutions, RBC. "We work in lockstep with our strategic partners to enable them to extend their reach and deepen their relationships with consumers, bring greater benefits to our own members across key categories and most importantly, deliver more ways for Canadians to save money, receive value and access exclusive experiences through our program." Avion Rewards maintains and builds unique strategic partnerships with leading brands across key categories that matter to consumers ranging from everyday to aspirational. These include fuel, pharmacy, grocery...

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