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Randstad Report : Gen Z is ambitious, restless - and changing Canada's labour market
Gen Z is stepping into the workforce with confidence, ambition, and a clear vision of what work should look like. But with fewer entry-level opportunities, rising expectations, and rapid technological change, Canadian employers face a new challenge: how to attract, engage, and retain a generation that is simultaneously future-focused and in transition.
About this update from Randstad Nv
MONTREAL , Oct. 15, 2025 /PRNewswire/ -- Gen Z is stepping into the workforce with confidence, ambition, and a clear vision of what work should look like. But with fewer entry-level opportunities, rising expectations, and rapid technological change, Canadian employers face a new challenge: how to attract, engage, and retain a generation that is simultaneously future-focused and in transition. Randstad Canada 's latest report, The Gen Z Workplace Blueprint: Future-Focused, Fast-Moving , sheds light on how these young professionals are reshaping career paths, work dynamics, and employer expectations. Drawing on a survey of 11,250 workers globally - including 750 in Canada - and an analysis of over 126 million job postings worldwide, the findings reveal a nuanced picture : Key findings Turning mobility into an advantage When it comes to retention, Canadian Gen Z workers are clear on the top incentives to stay long term : better pay (54%) , improved benefits (23%) and more flexible working hours (23%) . Yet, short tenures remain the norm and among those who left a role within a year, the main reasons were low pay (51%) , poor workplace culture (41%) and lack of progression opportunities (34%) . Rather than indicating disloyalty or casual job-hopping, this movement reflects unmet ambition and a search for clear career progression, purpose, and growth opportunities : 37% say they always make decisions based on long-term career goals, while nearly half (49%) balance their future ambitions with short-term needs like salary and work-life balance. Employers who recognize this reality and reframe mobility as an asset can turn Gen Z's drive into a leadership advantage, retaining talent while fueling innovation. Recommendations for employers To attract, engage, and retain Gen Z talent, employers should consider strategic changes: Advice for Gen Z For young workers navigating a rapidly changing labour market, the following approaches can help maximize growth and opportunity: For more information on how employers and Gen Z talent can work together to redefine career paths, visit Randstad Canada's website . About Randstad Randstad is the world's largest talent company and a partner of choice to clients. We are committed to providing equitable opportunities to people from all backgrounds and helping them remain relevant in the rapidly changing world of work. We have a deep understanding of the labour market and help our clients to create the high-quality, diverse and agile workforces they need to succeed. Our 46,000 employees around the world make a positive impact on society by helping people to realize their true potential throughout their working life. For more information, visit randstad.ca INFORMATION : Randstad Canada Facebook | LinkedIn | Instagram | YouTube | TikTok View original content to download multimedia: http://www.newswire.ca/en/releases/archive/October2025/15/c9544.html