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Purina Puppy Chow and Kitten Chow Search for "Chief Snuggle Officers" Returns
From their boundless energy to irresistible snuggles, puppies and kittens understand the demands of a high-profile job – commanding attention when they trot into a room and stealing the show wherever they go. Now, Purina Puppy Chow and Kitten Chow are celebrating those standout skills by kicking off the next nationwide "Chief Snuggle Officer" (CSO) contest as part of their mission to give puppies and kittens the best start possible.
About this update from General Mills, Inc.
Two standout hires—one puppy and one kitten—will be named Chief Snuggle Officers, each earning a $25,000 "salary" and C-Suite status ST. LOUIS, July 6, 2026 /PRNewswire/ -- From their boundless energy to irresistible snuggles, puppies and kittens understand the demands of a high-profile job – commanding attention when they trot into a room and stealing the show wherever they go. Now, Purina Puppy Chow and Kitten Chow are celebrating those standout skills by kicking off the next nationwide "Chief Snuggle Officer" (CSO) contest as part of their mission to give puppies and kittens the best start possible. The brands are searching for one puppy and one kitten to fill the CSO roles as honorary brand ambassadors, each earning a $25,000 "salary" while a local shelter in each winner's city will receive a $10,000 donation. Applications can be submitted now at purina.com/chiefsnuggleofficer. CSO Responsibilities & QualificationsFollowing in the footsteps of Pudim, a CavaPoo puppy from Overland, Kansas, and Ika, an American shorthair kitten from Queens, NY, the 2026 Chief Snuggle Officers will lead the charge in promoting good nutrition, growth, and lots of play — no prior executive experience necessary. Their primary responsibility: setting the standard for top-tier snuggles and cuteness and reminding everyone just how much joy pets bring. The ideal candidates will showcase a strong track record in comfort delivery, cross-functional cuddle collaboration, and consistent performance in high-stress situations (i.e., Mondays). How to EnterApplications for Chief Snuggle Officer are open from July 1 to July 17, 2026 at purina.com/chiefsnuggleofficer. Interested applicants and their owners can apply by submitting their pet's photos, a video, and a short resume explaining why they're qualified for the job. The puppy or kitten featured must be under 12 months of age (or up to 24 months for large breed puppies) at the time of submission. Three puppies and three kittens will be selected as finalists. Beginning August 17, 2026, the public will vote for their favorite puppy and kitten to be crowned the Chief Snuggle Officers. Winners will be announced in early October 2026. Proper Nutrition: The Key to Puppy and Kitten GrowthThe first year of a puppy or kitten's life lays the foundation for lifelong health and development, making proper nutrition essential. "Most puppy and ...
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