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Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents
Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents The Groupe will expand its addressable market and raise its 2027-2028 financial objectives May 17, 2026 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has entered into an agreement to acquire LiveRamp, a global data collaboration platform. Click here to see the announcement by Arthur Sadoun, Chairman & CEO, Publicis Groupe, and Carla Serrano, Chief Strategy Officer, Publicis Groupe. With LiveRamp, Pub
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Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents The Groupe will expand its addressable market and raise its 2027-2028 financial objectives May 17, 2026 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has entered into an agreement to acquire LiveRamp, a global data collaboration platform. Click here to see the announcement by Arthur Sadoun, Chairman & CEO, Publicis Groupe, and Carla Serrano, Chief Strategy Officer, Publicis Groupe. With LiveRamp, Publicis will become a leader in data co-creation, an important capability in the age of artificial intelligence and an enabler of agentic business transformation. With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology, data, and AI-services to unlock new opportunities for the agentic era. In doing so it will expand its addressable market, allowing it to raise its 2027-2028 objectives on net revenue and headline EPS growth at constant currency. LiveRamp: A Data Collaboration Platform LiveRamp is a global data collaboration platform that enables companies to unify, manage, and activate data across the digital ecosystem. Interoperable by design, it connects over 25,000 publisher domains and 500+ technology and data partners across 14 markets, and enables thousands of brands, retailers, media platforms, and data providers to collaborate and connect data effectively, efficiently and securely. LiveRamp transforms fragmented and disconnected data into an enterprise-grade, unified, and actionable data asset built for insight, activation, and measurement. With 1,300 employees, and a model anchored in a highly recurring revenue base, LiveRamp has delivered a trailing five year CAGR of 13%1. Financial details of the transaction: Under the terms of the agreement, Publicis Groupe will acquire LiveRamp for a total enterprise value of $2.167 billion in an all-cash transaction, based on an acquisition price of $38.50 per share. The transaction represents a total equity value of $2.546 billion and includes acquired net cash of $379 million. The purchase price represents a 29.8% premium to LiveRamp’s closing share ...
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