3.5 million stick production run now entering commercial distribution
Expanded retail, Amazon, DTC and TikTok ecosystem positions Company for broader consumer reach
Scientific initiatives, athlete partnerships and operational execution continue to strengthen long-term growth strategy
Burlington, Ontario--(Newsfile Corp. - July 7, 2026) - Promino Nutritional Sciences Inc. (CSE: MUSL) (OTCID: MUSLF) (FSE: 93X) ("Promino" or the "Company") a muscle health company focused on proprietary amino acid-based nutrition, today provided a mid-year corporate update highlighting significant operational, commercial and strategic progress achieved during the first half of 2026 as the Company's 3.5 million stick production run continues shipping into retail, e-commerce and distribution channels across North America.
During the first half of 2026, the Company's commercial growth was partially constrained by limited product availability as Promino completed the transition to its proprietary formulations and awaited completion of its production run. Initial inventory has now begun shipping across retail, Amazon, direct-to-consumer and TikTok Shop USA channels, with additional production continuing to arrive.
Management believes the operational constraints experienced during the first half of the year have been substantially addressed, positioning the Company to more fully execute its commercial strategy during the second half of 2026.
Commercial Execution
During the first half of 2026, Promino continued expanding its commercial platform through multiple strategic initiatives designed to support long-term growth.
Key milestones included:
Launch of the Company's new U.S. direct-to-consumer platform, Drink Rej™, featuring an enhanced subscription experience, improved customer journey and recipe-driven consumer engagement.
Expansion of Amazon operations1 in preparation for broader inventory availability.
Launch of TikTok Shop USA1, complementing the Company's growing multi-channel e-commerce strategy.
Continued expansion of retail distribution across North America, with Rejuvenate Muscle Health™ now approaching approximately 10,000 retail points of distribution.
Introduction of additional Rejuvenate Muscle Health™ flavors to broaden consumer appeal.
Commencement of shipments from the Company's current production run, supporting retail, e-commerce and distribution partners.
Management believes these initiatives have established a scalable commercial infrastructure capable of supporting future growth across multiple sales channels.