PRESSR: Riyadh Air and Huawei sign an MoU to advance digital capabilities for a new future of air travel

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Focus on the Chinese market - and other priority international markets - to expand reach and enhance the Riyadh Air passenger experience.Exciting collaboration opportunities for next-generation digital solutions in marketing, loyalty, cloud and AI to shape the future of travel.Riyadh, Saudi Arabia: Riyadh Air and Huawei have signed a Memorandum of Understanding (MoU) which brings together the former’s global growth vision and the latter’s technological expertise to elevate how guests discover, book and experience travel with the Kingdom’s new national carrier.The partners have already explored new opportunities in smart aviation and digital innovation, and this MoU marks the next significant step in the airline’s ambition to become one of the world’s most digitally advanced carriers.A Phased Approach to Digital ExcellenceRiyadh Air and Huawei will adopt a phased approach to developing the airline’s next-generation digital ecosystem, beginning with a focus on China and other key international markets. With key milestones achieved, Huawei will now support Riyadh Air’s broader digital transformation, leveraging its expertise in cloud, AI, mobility services, and integrated digital ecosystems.20% of smartphone users in China use Huawei devices (according to TechInsights), giving Riyadh Air the opportunity to leverage Huawei’s technology and local reach to build a full, market-specific digital ecosystem, tailored to China’s unique social media and market environment, delivering seamless, personalized and data-driven travel experiences.As the partnership evolves, collaboration will expand into areas of digital innovation, including marketing, loyalty, cloud services and advanced technologies, with a focus on co-creating future-focused digital solutions that enrich the travel experience and shape a new era of smart, connected aviation.China at the Core of Growth StrategyThe focus on the Chinese market reflects its importance to Riyadh Air’s network strategy to reach over 100 global destinations.“China market is an important part of Riyadh Air’s global expansion and essential to Saudi Arabia’s tourism growth,” said Vincent Coste, Chief Commercial Officer of Riyadh Air. “As the Kingdom raises its target to 150 million tourists by 2030 our partnership with Huawei strengthens our ability to deliver the digital, seamless and personalized journey Chinese guests travele...

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