PRESSR: PureHealth drives insurance business growth with Daman’s entry into Property and Casualty insurance market

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Previously known as ‘The National Health Insurance Company – Daman’, the new legal name ‘The National Insurance Company – Daman’ reflects the company’s expanding scope beyond health into broader insurance categoriesAbu Dhabi, United Arab Emirates - PureHealth, the largest hospital and health insurance group in the Middle East, today announced the strategic expansion of its insurance arm, Daman, marking its transformation from a health-focused provider into a comprehensive, multi-line insurer with entry into the high-growth Property and Casualty (P&C) segment. As part of this evolution, Daman will adopt a new legal name: The National Insurance Company – Daman, reflecting its broadened scope and strengthened position within the UAE’s dynamic insurance landscape.The transition reflects Daman’s broader mission to meet the evolving protection needs of individuals and businesses across the emirates by offering them a broader suite of insurance services. As the insurance arm of PureHealth and the UAE’s leading health insurer, Daman’s expansion into the P&C segment supports its vision to become a comprehensive insurance provider and aligns with the group’s commitment to deliver holistic care and coverage throughout all stages of life.Shaista Asif, Group Chief Executive Officer of PureHealth, stated: “Daman’s evolution reflects PureHealth’s broader strategy to create a fully integrated healthcare and insurance platform that drives better customer service and long-term value creation. Expanding into the Property and Casualty segment enhances portfolio diversification, supports risk management across sectors, and reinforces our commitment to shaping a future-ready ecosystem aligned with the UAE’s economic and social development priorities.”H.E. Khaled Binshaiban Almheiri, Chairman of The National Insurance Company – Daman, commented: “For nearly two decades, Daman has set the benchmark for health insurance in the UAE. This evolution marks a pivotal chapter – expanding our focus to offer a broader range of insurance solutions while maintaining the same rigour, trust and customer-first mindset our members know and value. By protecting individuals, businesses and assets, we are proud to play a central role in supporting the UAE’s vision for sustainable wellbeing and long-term economic resilience.”Daman currently provides health coverage to more than three million membe...

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