PRESSR: Madinet Masr Inks a strategic MoU with Qwell to introduce integrated smart living models for senior citizens

About this update from Madinet Masr For Housing & Development

Cairo, Egypt – Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers, has announced inking a Memorandum of Understanding (MoU) with Qwell, the first network dedicated to designing and curating elevated senior lifestyle solutions, to introduce integrated smart living model tailored to their needs. This partnership reflects Madinet Masr’s commitment to transforming each of its projects into a distinctive living experience that creates a sustainable positive impact for its residents. This innovative initiative that redefines the concept of senior living within Egypt’s real estate sector.Sarai will host the first Qwell residential community within its “Esse Residence” development, featuring 78 meticulously designed units tailored to the mobility and sensory needs of seniors. The community offers a safe and comfortable lifestyle while upholding the superior design quality and architectural excellence that Madinet Masr is renowned for and empowers the seniors to integrate rather than isolate. With this initiative, Sarai sets a new benchmark for independent senior living, catering to discerning clients who prioritize luxury, well-being, and the highest standards of quality.Commenting on the partnership, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: “Our partnership with Qwell marks a new strategic milestone in our ongoing journey to redefine the concept of integrated living in Egypt. It reflects our vision of creating unique, inclusive experiences that cater to every stage of life and address the diverse needs of all community segments. We believe that catering to seniors goes beyond providing housing, it’s about creating a holistic lifestyle that ensures independence, comfort, safety, while enhancing both physical and emotional wellbeing within an environment designed specifically for them. This project embodies our commitment to placing people at the heart of every design. The partnership is an extension of our strategy to deliver tangible social impact and drive the transformation toward more sustainable and inclusive communities.”Magdy El Ridy, CEO of Qwell, stated: “We are thrilled to partner with Madinet Masr to introduce a groundbreaking, human-centered living model for seniors in Egypt. United by our vision, we aim to create a holistic human and social experience that prioritizes well-being through thoughtfully d...

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