PRESSR: EMSTEEL launches TrueGreen, a landmark value proposition empowering sustainable construction

About this update from Emsteel Building Materials Pjsc

Abu Dhabi, UAE – EMSTEEL Group ADX:EMSTEEL, one of the region’s largest publicly traded steel and building materials manufacturers, today announced the launch of TrueGreen™, a strategic sustainability identity that unifies its decades of decarbonisation initiatives. This new identity establishes industry standards for transparency and accountability in sustainable steel production. The launch follows a series of recent milestones, including becoming the first company in MENA to earn ResponsibleSteel™ certification and launching the world’s first pilot of electric process gas heaters in the steelmaking industry.These achievements build upon a long-standing history at the forefront of industrial decarbonisation, from its pioneering CCUS Project with ADNOC’s Al Reyadah, sourcing clean energy, and launching the region’s first hydrogen-based steelmaking pilot with Masdar. These collective efforts have already delivered tangible outcomes, enabling Aldar to use EMSTEEL’s low-carbon rebar in the construction of Abu Dhabi’s first net-zero carbon mosque on Yas Island, a regional milestone that reaffirms the UAE’s leadership in innovation and sustainability.Through TrueGreen™, EMSTEEL equips developers, contractors and financiers with internationally recognised sustainability credentials to meet emissions targets, strengthen bids in sustainability-driven tenders and comply with international regulations such as the European Union Carbon Border Adjustment Mechanism (CBAM). All TrueGreen™ steel products are accompanied by independently verified EPDs and supported by advanced digital monitoring systems that provide batch-specific carbon data, ensuring precision and accountability."TrueGreen™ is a declaration of our unwavering commitment to sustainable steel, built on decades of innovation and delivered as a transparent, verifiable advantage for our customers," said Eng. Saeed Ghumran Al Remeithi. "This is a pivotal moment for EMSTEEL, as we empower our partners with the data, they need to strengthen their competitiveness and accelerate the transition to a low-carbon economy."TrueGreen™ aligns directly with the UAE’s Net Zero 2050 strategy and supports NDC 3.0, which calls for a 79 per cent reduction in built environment emissions by 2035. With an emission intensity of just 0.67 tonnes of CO₂ per tonne of steel, already significantly below global averages, EMSTEEL is po...

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