PRESSR: E& brings AI to the heart of 5G-advanced with Huawei, adding real-time translation and smarter calls

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Abu Dhabi, UAE – e& UAE, the flagship telecom arm of global technology group e&, today announced a strategic collaboration with Huawei to integrate advanced AI capabilities into its 5G-Advanced core network. The partnership will leverage Huawei’s cutting-edge 5G-Advanced Core solutions, including Network Data Analytics Function (NWDAF), Management Data Analytics Function (MDAF), and Multi-Modal Communication Function (MCF) for New Calling, to enhance customer experience and operational efficiency across the UAE. These features will be opt in and designed with privacy and consent controls.e& UAE has recently commercialised its 5G-Advanced technology, marking a significant step in the company’s commitment to driving innovation and adopting the latest technological developments in the telecom sector. By integrating AI into the network core, e& UAE aims to unlock new levels of intelligence, automation, and performance, delivering superior service to its customers.The collaboration will focus on the deployment of Huawei’s Network Data Analytics Function (NWDAF), a critical component of the 5G core network. NWDAF serves as the "brain" of the intelligent network, utilising AI to collect, process, and analyse vast amounts of real-time network data. For e& UAE, this translates into significant benefits: it enables the network to proactively predict and resolve potential issues, optimise resource allocation, and automate complex operational tasks, thereby boosting overall efficiency and network stability.Through the introduction of the Multi-Modal Communication Function (MCF), e& UAE’s AI-powered network can launch transformative services like New Calling. By leveraging the IMS Data Channel, e& UAE is moving beyond traditional voice and data to offer a rich, interactive, and personalised communication experience. New Calling features will be integrated directly into a call, enabling services such as real-time translation, dynamic screen sharing, and interactive content delivery. This allows customers to move beyond basic conversation and engage in more dynamic, visual, and intelligent interactions, creating new opportunities for both personal and business communication.Furthermore, the introduction of the Management Data Analytics Function (MDAF) will provide e& UAE with a deeper layer of operational intelligence. While NWDAF focuses on network functions and real-t...

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