RateGain Travel Technologies Limited has announced the launch of SoHo, an AI-powered social media solution aimed at enhancing hotel guest engagement. This rebranding from BCV reflects the shift towards a guest-led journey in the hospitality industry, where social media plays a crucial role in influencing booking decisions. SoHo integrates various functions such as content creation and reputation management into a single platform to help hotels maximize revenue opportunities. The announcement emphasizes the importance of social media as a command center for influence in the modern guest experience.
Rategain Travel Technologies Limited has informed the Exchange regarding a press release dated October 06, 2025, titled "Press Release on Press Release on RateGain Launches SoHo: AI-Powered Social Media Solution Designed to Redefine Hotel Guest Engagement"".