Som Distilleries & Breweries Limited has informed the Exchange regarding a press release dated July 24, 2025, titled "SOM Group of Companies Launches Mahavat Whisky in the Mid Premium Segment - Marking One of Its Most Ambitious Brand Rollouts.".
Press Release Jul 24 2025
Filed with NSE · · 4 pages · English
Summary by 6ix AI
Som Distilleries & Breweries Ltd. has announced the launch of Mahavat Whisky, entering the mid-premium whisky segment, which is one of its most ambitious brand rollouts to date. The whisky is crafted to deliver a bold and flavour-forward experience, aiming to compete with leading brands in the market. This launch marks a strategic move for the company as it seeks to establish a distinctive identity in the premium alcobev category. The product will initially be available in select outlets across Bhopal, with plans for a broader rollout across Madhya Pradesh and beyond.
Written by 6ix AI from the company’s filing. How 6ix writes summaries
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