Business
Premier Foods : Bisto launches new Peri-Peri Gravy Granules
Premier Foods : Bisto launches new Peri-Peri Gravy
About this update from Premier Foods Plc
Summer has just got hotter with Bisto's Fiery new launch - Peri-Peri Gravy Granules. With an 8% growth in takeaway-style chicken meals 1 and only 1.5% featuring gravy or pour-over sauces 2 , Bisto has identified an opportunity to innovate and expand the choices available in the category, meeting the demand for saucy, flavour-led experiences in the home. Bisto is redefining gravy's role in mealtime occasions with the launch of its new Peri-Peri flavour - proving that gravy isn't just for Sunday roasts. As consumer tastes evolve, the innovation offers a bold, convenient way to elevate everyday dishes and bring younger shoppers into the category with a popular flavour. Designed with versatility in mind, the granules dissolve quickly with boiling water, allowing shoppers to recreate the spicy, restaurant-inspired experience at home in minutes. The launch opens the door to even more occasions and reinforces Bisto's commitment to driving growth within the category. Mark Alldred, Marketing Director of Flavours and Seasonings at Premier Foods commented: "Gravy is no longer just for Sundays, with gravy and condiments now featuring in more everyday meals. By launching our new Peri-Peri Gravy Granules we're helping retailers to make the most of this new growth opportunity, by making it easy for shoppers to bring their favourite restaurant inspired flavours into their homes and spice up a broad range of meals. We recognise there is also a real opportunity to engage a younger audience here, and with on-trend innovations like this, we're aiming to bring new shoppers into the aisle. Bisto's ongoing commitment to flavour innovation has successfully unlocked, fresh opportunities in the market as it champions gravy's role in wider occasions outside of the traditional roast, and we have similar ambitions for our new Peri-Peri flavour." Bisto Peri-Peri Gravy Granules is now available in Asda stores, subject to availability, with further market expansion to follow in Autumn. The launch will be accompanied by a social media and influencer led campaign, including sampling. - ENDS - For further information, please contact Cirkle at [email protected] Notes to Editors 1 Kantar, Usage Panel, Total Food & Takeaway Style Chicken (Chicken & Chips, Processed Chicken), Occasion change, 52 w/e 20th April 2025 vs 3YA 2 Kantar, Usage Panel, Takeaway Style Chicken (Chicken & Chips, Processed Chicken), Share of Dish, 52 w/e 20th April 2025 vs 3YA About Premier Foods As one of the UK's largest food producers, we're passionate about food and believe each and every day we have the opportunity to enrich life for everyone. Premier Foods employs over 4,000 people operating from 13 sites across the country, supplying a range of retail, wholesale, foodservice and other customers with our iconic brands which feature in millions of homes every day. Through some of the nation's best-loved brands, including Ambrosia, Batchelors, Bisto, Loyd Grossman, Mr. Kipling, Oxo and Sharwood's, we're creating great tasting products that contribute to healthy and balanced diets, while committing to nurturing our people and our local communities, and going further in the pursuit of a healthier planet, in line with our Purpose of 'Enriching Life Through Food'.