POTTERY BARN KIDS LAUNCHES NEW COLLABORATION WITH RYLEE + CRU

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New Children's Home Furnishings Collection Celebrates the Popular Clothing Brand's Signature Hand-Illustrated Artwork SAN FRANCISCO, June 30, 2026--(BUSINESS WIRE)--Pottery Barn Kids, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world's largest digital-first, design-led and sustainable home retailer, announced a new collaboration with popular children's clothing brand, Rylee + Cru. Founded in San Diego in 2014 by illustrator Kelli Murray Larson, Rylee + Cru is beloved for its charming clothing designs that feature artistic hand-illustrated prints and timeless earth-tone palette. The new Rylee + Cru for Pottery Barn Kids collaboration marks the brand's first collection with Pottery Barn Kids. The clothing company partnered with Pottery Barn Kids to translate the brands signature artwork into designs for nursery, bedroom, playroom, and back-to-school spaces. Each piece in the collection brings Rylee + Cru's aesthetic inspired by childhood wonder to life through layered textures, whimsical florals, woodland motifs, and intricate patterns designed to make children's spaces feel warm and imaginative. "Working with Kelli Murray Larson and the Rylee + Cru team was a true creative partnership," said Allison Spampanato, Senior Vice President, Product Development, Pottery Barn Kids. "The brand's beautiful storytelling and Kelli's ability to create designs that feel both playful and timeless made this collaboration especially meaningful. One of the most rewarding parts of the process was developing exclusive prints together that are full of charm and imagination. The collection blends Rylee + Cru's distinctive artistic perspective with Pottery Barn Kids' commitment to thoughtful design, resulting in pieces that feel personal, joyful and made to be cherished by families." "Pottery Barn Kids has always felt synonymous with heirloom quality and timeless design," said Kelli Murray Larson, Founder, Rylee + Cru. "This collaboration gave us the opportunity to help shape the rooms where children grow, play, read and dream." Spanning textiles, decorative accessories, backpacks, décor, and furniture, each piece pairs Rylee + Cru's artistic point of view with Pottery Barn Kids' craftsmanship to create thoughtful designs for nurseries, bedrooms, playrooms, and back-to-school moments. To learn more about Rylee + Cru for Pottery Barn Kids, visit www.potterybarnkids.c...

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