Business
Podcasting's Powerful Resonance: Acast's Podcast Pulse 2025 Proves Unique Audience Connection Drives Commercial Impact
NEW YORK, November 04, 2025--Acast, the world’s largest independent podcast company, today released its annual global report, Podcast Pulse 2025, revealing the true extent to which podcast creators are reshaping what influence means in today’s media landscape.
About this update from Acast Ab
NEW YORK, November 04, 2025 --( BUSINESS WIRE )-- Acast , the world’s largest independent podcast company, today released its annual global report, Podcast Pulse 2025 , revealing the true extent to which podcast creators are reshaping what influence means in today’s media landscape. The report reveals that creators’ power is rooted in resonance – a deep, "lean-in" connection with audiences who actively choose the content, not just consume what’s served to them. Unlike traditional "influencers," podcasters earn unrivaled audience trust through genuine, meaningful connection, a dynamic that goes far beyond reach. The trust is so powerful that 84% of listeners say a podcaster has changed their mind about something they once believed, despite 75% stating that they don’t consider podcasters to be "influencers." For brands, this dynamic of attention and trust translates directly into unmatched commercial impact, positioning podcasters as the highest-value voice in the media mix. This year's global report is based on research conducted by Differentology of more than 2,500 podcast listeners across nine markets (USA, UK, Australia, Canada, France, Germany, Mexico, Norway, Sweden). The findings explore four distinct ways podcasts are redefining influence: creators’ unique resonance with audiences, the rise of multi-platform fandoms, podcasts as drivers of culture, and the commercial power of creator-led marketing. Creators’ Unique Resonance with Audiences The intimate, chosen nature of podcasts is what drives an exceptional level of impact and authority, proving that podcast creators redefine influence: Multi-Platform Fandoms: Audio is the Core of the Creator Ecosystem While creators are now multi-platform stars, the audio feed is the essential foundation of their influence, and the most effective starting point for advertisers: Podcasts are at the Heart of Culture Culture today is fast moving and fragmented. Podcasts aren’t just part of the conversation; they’re leading it. The ability of podcast creators to drive cultural moments translates directly into commercial impact: Creator Marketing that Delivers Real Results for Brands Podcasts command focused engagement that results in superior ad effectiveness. Podcasts don't just secure attention; they secure high-quality attention that works harder, faster, and more efficiently than other media: Greg Glenday, CEO at Acast, commented: " The story of podcasting in 2025 and beyond is not about how many people you reach, but how deeply you resonate. Podcasters have earned the trust of their audiences to such an extent that they are now seen as the primary authority for cultural moments and commercial decisions. For advertisers, this means focusing on the quality of the connection, buying into podcasting as the central force of any campaign. "I n last year’s Podcast Pulse, the data pointed to the expansion of ‘beyond the podcast,’ noting that 77% of listeners in the US had watched a video version of a podcast, and now the global data clarifies the strategy: video and social platforms are powerful extensions for reach, but the audio feed is the source of deep trust and attention that makes the entire omnichannel campaign effective." The Podcast Pulse 2025 report was developed to equip advertisers with the insights and evidence needed to recognize podcasting as a high-value, strategically essential channel. By investing in podcasting, brands can activate smarter media strategies that not only command attention and drive deep cultural impact through genuine resonance, but also deliver a clear and measurable return on investment. To read the full report, visit: podcastpulse2025.com About Acast Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers, and audiences. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen—across any podcast app or listening platform. The company operates worldwide, with headquarters in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST). Certified Adviser is FNCA Sweden AB, [email protected] . View source version on businesswire.com: https://www.businesswire.com/news/home/20251104892702/en/ Contacts MEDIA CONTACT PR for Acast [email protected]