Boston Pizza's mascot is hitting the street with gift cards to celebrate its 50th Anniversary
TORONTO, Aug. 12, 2014 /CNW/ - Guess who's turning 50? On Tuesday August 12th, Boston Pizza is celebrating its 50th Anniversary across Canada and is offering $5 Indy (individual) pizzas all day. Look out for Boston Pizza's own mascot, Lionel, who will be at the SE corner of Queen Street and Yonge Street giving away $5 gift cards to Toronto citizens, families and friends to enjoy a $5 individual pizza on us. For those lucky enough to find Lionel, take a selfie with him and post the picture using the hashtag #BPturns50 or on Boston Pizza's Facebook page for a chance to win an additional $50 gift card.
Media are invited to find Lionel on August 12th to film/photograph local citizens of Toronto celebrating Boston Pizza's 50th Anniversary with Lionel.
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What: |
Filming/photo opportunity for Boston Pizza's 50th Anniversary Promotion. Lionel will be handing out $5 gift cards to local citizens, families and friends to promote the $5 individual pizza offer on Tuesday August 12th at the local Boston Pizza. |
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Who: |
Boston Pizza's mascot Lionel with local Toronto pizza lovers |
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When: |
Tuesday, August 12th 2014 at 8:00a.m. |
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Where: |
SE corner of Queen Street and Yonge Street |
SOURCE Boston Pizza International Inc.