Boston Pizza Royalties Income FundTSX: BPF.UN

Photo/Media Advisory - Look out for Lionel

· Issued by Boston Pizza Royalties Income Fund via CNW

Boston Pizza's mascot is hitting the street with gift cards to celebrate its 50th Anniversary

EDMONTON, Aug. 12, 2014 /CNW/ - Guess who's turning 50? On Tuesday August 12th, Boston Pizza is celebrating its 50th Anniversary across Canada and is offering $5 Indy (individual) pizzas all day. Look out for Boston Pizza's own mascot, Lionel, who will be around West Edmonton Mall Transit Centre giving away $5 gift cards to Edmonton citizens, families and friends to enjoy a $5 individual pizza on us.  For those lucky enough to find Lionel, take a selfie with him and post the picture using the hashtag #BPturns50 or on Boston Pizza's Facebook page for a chance to win an additional $50 gift card.

Media are invited to find Lionel on August 12th to film/photograph local citizens of Edmonton celebrating Boston Pizza's 50th Anniversary with Lionel.

What:

Filming/photo opportunity for Boston Pizza's 50th Anniversary Promotion. Lionel will be handing out $5 gift cards to local citizens, families and friends to promote the $5 individual pizza offer on Tuesday August 12th at the local Boston Pizza.



Who:

Boston Pizza's mascot Lionel with local Edmonton pizza lovers



When:

Tuesday, August 12th 2014 at 7:00a.m.



Where:

West Edmonton Mall Transit Centre

882 170 St NW

Edmonton, AB T5T 4J2

South side of mall, off of 87th Ave NW



SOURCE Boston Pizza International Inc.

Troy Housworth, housworth@shaw.ca, (780) 481-6822Copyright CNW Group 2014

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