Philips Sonicare Sets New Benchmark in Oral Healthcare with Brand's First Electric Toothbrush Powered By On-Device AI and Real-Time Spatially Aware Guidance, Helping People Brush with Greater Coverage And Confidence

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Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in oral healthcare, today announced its most advanced, intelligent electric toothbrush ever: the Philips Sonicare Next-Generation DiamondClean 9900 Prestige – a breakthrough in Sonicare's personalized oral care that empowers people to see how well they’re brushing in real-time. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260707873277/en/Real-time light ring guidance makes brushing feedback visible on the handle. From heart disease and diabetes to Alzheimer's and pregnancy outcomes, studies have shown that having a healthy mouth may be integral to overall well-being3. Yet more than a third of people (37%) are left guessing if they're brushing well enough between dental visits. Building on more than three decades of innovation from the No.1 sonic toothbrush brand recommended by dental professionals worldwide, the Philips Sonicare Next-Generation DiamondClean 9900 Prestige is designed to help people brush with greater confidence. It combines on-device AI guidance with a powerful yet gentle clean, removing up to 2000% more plaque than a manual toothbrush4. “Philips Sonicare is opening a new era of oral care by making the invisible visible,” said Francesco Grillo, Philips Global Business Unit Leader – Oral Healthcare. “For decades, people have been told how to brush better, yet most never truly knew how well they were brushing. With our Next-Generation DiamondClean 9900 Prestige, we fundamentally reimagined the brushing experience by combining advanced sensing, real-time guidance and AI-powered personalization directly within the toothbrush itself. The result is a simpler, more intuitive and more effective way to help people build healthier habits and achieve better oral health outcomes every day.” “Too many people still rely on manual brushing routines that can leave up to 50% of bacterial plaque behind, especially overnight when bacteria can grow undisturbed,” said Matina Vidalis, Sr. Marketing Director – Oral Healthcare, Philips Personal Health North America. “Addressing this oral health gap has shaped everything we’re doing this year, from reimagining World Oral Health Day as ‘World Oral Health Night’ to re-launching our newly redesigned Sonicare portfolio in a single year. With the Next-Generation DiamondClean 9900 Prestige, we’re redefin...

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