PetMed Express, Inc. Appoints Carla Dodds as New Chief Marketing Officer

About this update from Petmed Express, Inc.

Accomplished executive will lead integrated marketing strategy to accelerate growth DELRAY BEACH, Fla., May 28, 2024 (GLOBE NEWSWIRE) -- PetMed Express, Inc., dba PetMeds and parent company of PetCareRx, (Nasdaq: PETS) (the "Company") today announced the appointment of Carla Dodds as Chief Marketing Officer (CMO). She brings extensive experience in leadership roles encompassing marketing, strategy and operations for major global companies including Walmart, MasterCard, Curacao, Omnilife-Chivas Group, and Penske Media Corporation. As CMO, Dodds will be responsible for leading PetMeds’ integrated marketing strategy including brand and content, digital and lifecycle marketing, co-op media, customer acquisition and retention, customer insights and market research, social media and corporate communications. “Carla is a dynamic and inspiring leader who brings a wealth of experience in consumer behavior, integrated marketing solutions, and modern, innovative campaigns focused on driving incrementality, creating meaningful loyalty programs, and increasing brand equity," said Sandra Campos, President and CEO. "Her consumer-centric focus aligns perfectly with our vision of prioritizing pets' needs in all we do. She will be instrumental in our next phase of growth, reinvigorating the PETS business." “It’s an exciting time to join PetMeds as we harness the combined power of our brands and unique platform to accelerate growth,” said Carla Dodds, CMO. “I look forward to working alongside such a talented team driven by our wellness companion vision, centrally focused on our customers and their pets, providing exceptional care at every interaction.” About Carla Dodds Ms. Dodds is a global executive with a passion for consumer growth while driving impact, innovation, and transformation. Throughout her extensive career in the U.S. and Latin America, she has led and executed go-to-market business and marketing strategies across several industries including Retail, CPG, Financial Services, Private Equity, Telcom, MLM, and Energy. She is a servant leader driven to both create and execute an organization’s vision, while equally committing to people and the community. Carla’s entrepreneurial spirit and desire to be at the forefront of innovative solutions have allowed her opportunities to lead diverse initiatives in product development and optimization across multiple categorie...

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