B&m European Value Retail PlcLSE: BME

PDMR Share Options

· Issued by B&M European Value Retail plc

Persons Discharging Managerial Responsibilities and persons closely associated with them notification

1

Details of the person discharging managerial responsibilities/person closely associated

Legal person

Alexander Simpson

2.

Reason for the notification

Position/status

Alexander Simpson is a person discharging managerial responsibilities in relation to the Issuer's Group, being the Group General Counsel

Initial notification/ amendment

Initial

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Issuer

B&M European Value Retail plc.

LEI

213800UK7ZRLY2K1X530

4.

Details of the transaction(s)

Description of the financial instrument, type of Instrument

Ordinary shares of 10 pence each

Identification Code

ISIN JE00BVSYJW51

Nature of the transaction

Grant of nil-cost share options

Currency

GBP

Price(s) and volume(s)

Price

Volume

Total

Nil

68,696

nil

Aggregated Information

Price

Volume

Total

Nil

68,696

nil

Date of Transaction

29 July 2026

Place of transaction

Outside a trading venue

Persons Discharging Managerial Responsibilities and persons closely associated with them notification

1

Details of the person discharging managerial responsibilities/person closely associated

Legal person

Jonathan Parry

2.

Reason for the notification

Position/status

Jonathan Parry is a person discharging managerial responsibilities in relation to the Issuer's Group, being the Retail and Supply Director.

Initial notification/ amendment

Initial

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Issuer

B&M European Value Retail plc

LEI

213800UK7ZRLY2K1X530

4.

Details of the transaction(s)

Description of the financial instrument, type of Instrument

Ordinary shares of 10 pence each

Identification Code

ISIN JE00BVSYJW51

Nature of the transaction

Grant of nil-cost share options

Currency

GBP

Price(s) and volume(s)

Price

Volume

Total

Nil

87,183

Nil

Aggregated Information

Price

Volume

Total

Nil

87,183

Nil

Date of Transaction

29 July 2026

Place of transaction

Outside a trading venue

Persons Discharging Managerial Responsibilities and persons closely associated with them notification

1

Details of the person discharging managerial responsibilities/person closely associated

Legal person

Simon Hathway

2.

Reason for the notification

Position/status

Simon Hathway is a person discharging managerial responsibilities in relation to the Issuer's Group, being Group Trading Director.

Initial notification/ amendment

Initial

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Issuer

B&M European Value Retail plc.

LEI

213800UK7ZRLY2K1X530

4.

Details of the transaction(s)

Description of the financial instrument, type of Instrument

Ordinary shares of 10 pence each

Identification Code

ISIN JE00BVSYJW51

Nature of the transaction

Grant of nil-cost share options

Currency

GBP

Price(s) and volume(s)

Price

Volume

Total

Nil

87,183

nil

Aggregated Information

Price

Volume

Total

Nil

87,183

nil

Date of Transaction

29 July 2026

Place of transaction

Outside a trading venue

Persons Discharging Managerial Responsibilities and persons closely associated with them notification

1

Details of the person discharging managerial responsibilities/person closely associated

Legal person

Anthony Giron

2.

Reason for the notification

Position/status

Anthony Giron is a person discharging managerial responsibilities in relation to the Issuer's Group, being Managing Director of B&M France.

Initial notification/ amendment

Initial

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Issuer

B&M European Value Retail plc

LEI

213800UK7ZRLY2K1X530

4.

Details of the transaction(s)

Description of the financial instrument, type of Instrument

Ordinary shares of 10 pence each

Identification Code

ISIN JE00BVSYJW51

Nature of the transaction

Grant of nil-cost share options

Currency

GBP

Price(s) and volume(s)

Price

Volume

Total

Nil

63,033

nil

Aggregated Information

Price

Volume

Total

Nil

63,033

nil

Date of Transaction

29 July 2026

Place of transaction

Outside a trading venue

Persons Discharging Managerial Responsibilities and persons closely associated with them notification

1

Details of the person discharging managerial responsibilities/person closely associated

Legal person

Jen Lawrence

2.

Reason for the notification

Position/status

Jen Lawrence is a person discharging managerial responsibilities in relation to the Issuer's Group, being the Group People Director.

Initial notification/ amendment

Initial

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Issuer

B&M European Value Retail plc

LEI

213800UK7ZRLY2K1X530

4.

Details of the transaction(s)

Description of the financial instrument, type of Instrument

Ordinary shares of 10 pence each

Identification Code

ISIN JE00BVSYJW51

Nature of the transaction

Grant of nil-cost share options

Currency

GBP

Price(s) and volume(s)

Price

Volume

Total

Nil

65,387

Nil

Aggregated Information

Price

Volume

Total

Nil

65,387

Nil

Date of Transaction

29 July 2026

Place of transaction

Outside a trading venue

Persons Discharging Managerial Responsibilities and persons closely associated with them notification

1

Details of the person discharging managerial responsibilities/person closely associated

Legal person

Suzie Williams

2.

Reason for the notification

Position/status

Suzie Williams is a person discharging managerial responsibilities in relation to the Issuer's Group, being Group I.T Director.

Initial notification/ amendment

Initial

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Issuer

B&M European Value Retail plc.

LEI

213800UK7ZRLY2K1X530

4.

Details of the transaction(s)

Description of the financial instrument, type of Instrument

Ordinary shares of 10 pence each

Identification Code

ISIN JE00BVSYJW51

Nature of the transaction

Grant of nil-cost share options

Currency

GBP

Price(s) and volume(s)

Price

Volume

Total

Nil

40,473

nil

Aggregated Information

Price

Volume

Total

Nil

40,473

nil

Date of Transaction

29 July 2026

Place of transaction

Outside a trading venue

Persons Discharging Managerial Responsibilities and persons closely associated with them notification

1

Details of the person discharging managerial responsibilities/person closely associated

Legal person

Tony Dobbs

2.

Reason for the notification

Position/status

Tony Dobbs is a person discharging managerial responsibilities in relation to the Issuer's Group, being Managing Director of Heron Foods.

Initial notification/ amendment

Initial

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Issuer

B&M European Value Retail plc

LEI

213800UK7ZRLY2K1X530

4.

Details of the transaction(s)

Description of the financial instrument, type of Instrument

Ordinary shares of 10 pence each

Identification Code

ISIN JE00BVSYJW51

Nature of the transaction

Grant of nil-cost share options

Currency

GBP

Price(s) and volume(s)

Price

Volume

Total

Nil

54,774

nil

Aggregated Information

Price

Volume

Total

Nil

54,774

nil

Date of Transaction

29 July 2026

Place of transaction

Outside a trading venue

Company analysis

Earlier from B&m European Value Retail

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