PDMR Dealing and Exercise of Options

About this update from Likewise Group Plc

28 March 2025 Likewise Group plc ("Likewise", or the "Company") PDMR Dealing and Exercise of Options Likewise Group plc (AIM:LIKE) announces that the Company has been notified that on 25 March 2025, Adrian Laffey, a person discharging managerial responsibilities (" PDMR") in the Company,  transferred in aggregate 443,924 ordinary shares of 1 pence each ("Shares") held by him to a Self-Invested Personal Pension ("SIPP") held in his name at an average price of 18 pence per Share.   The SIPP transfer was effected by the sale and immediate repurchase of the Shares.   Exercise of Options   The Company also announces that on 27 March 2025, under its Save As You Earn Scheme (the "SAYE Scheme"), 300,000 share options were exercised by Adrian Laffey at a price of 10 pence per option and were satisfied by the transfer of 300,000 existing Shares held by the Employee Benefit Trust.   The issued share capital and Total Voting Rights of the Company remains unchanged.   Following the above transactions, Adrian is beneficially interested in 7,381,983 Shares in the Company, representing 3.00% of the voting capital of the Company.   For further information, please contact: Likewise Group plc Tony Brewer, Chief Executive Tel: +44 (0) 121 817 2900 Zeus (Nominated Adviser and Joint Broker) Jordan Warburton / David Foreman / James Edis (Investment Banking) Dominic King / Fraser Marshall (Corporate Broking) Tel: +44 (0) 20 3829 5000 Ravenscroft (Joint Broker) Semelia Hamon (Corporate Finance) Tel: +44 (0) 1481 732 746       Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them   In accordance with Article 19 of the UK Market Abuse Regulation, detailed information is set out below.   1 Details of the person discharging managerial responsibilities/person closely associated a) Name: Adrian Laffey 2 Reason for the notification a) Position/Status:   PDMR b) Initial Notification/Amendment:   Initial Notification 3 Details of the issuer, emission allowance market participation, auction platform, auctioneer or auction monitor a) Name: Likewise Group plc b) LEI: 2138007L822RL2CXMV34 4. Details of transaction(s); section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted . a) Description of the financial instrument: Identification code: Ordinary shares of £0.01 ISIN: GB00BHNWH003 b) Nature of the transaction:   SIPP transfer effected by the sale and immediate repurchase of Shares with no change in beneficial ownership.   Exercise of SAYE options c) Price(s) and volume(s): Transaction Price(s) Volume(s) Transfer from Adrian Laffey £0.18 2,200 Transfer to Adrian Laffey SIPP £0.19 2,200 Transfer from Adrian Laffey £0.18 441,724 Transfer to Adrian Laffey SIPP £0.1801 441,174 Exercise of SAYE Options £0.10 300,000 d) Aggregated volume: Price: See table above e) Date of the Transaction: 25 March 2025 27 March 2025 f) Place of the Transaction: London Stock Exchange   ENDS

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