Business
PDMR Dealing
Revolution Beauty Group plc announced on August 22, 2025, that Non-executive Chair Iain McDonald and Chief Financial Officer Neil Catto conditionally agreed to subscribe for 1,999,999 Subscription Shares. The independent directors deemed this a fair and reasonable transaction. Mr. McDonald subscribed for 1,666,666 shares, resulting in a 0.20% shareholding, while Mr. Catto subscribed for 333,333 shares, resulting in a 0.04% shareholding. Both subscriptions were at a price of £0.03 per share. Disclaimer*
About this update from Revolution Beauty Group Plc
22 August 2025 Revolution Beauty Group plc (" Revolution Beauty " or the " Company ") PDMR Dealing Revolution Beauty, the multi-channel mass beauty brand , has been notified that Iain McDonald, Non-executive Chair, and Neil Catto, Chief Financial Officer, have conditionally agreed to subscribe for a total of 1,999,999 Subscription Shares pursuant to the Subscription, as set out in further detail below . Each of Iain McDonald and Neil Catto will be treated as a "related party", and their participation in the Subscription will be treated as a "related party transaction", for the purposes of Rule 13 of the AIM Rules. The independent Directors for the purposes of the Subscription (being Colin Henry, Chris Fry and Rachel Horsefield) consider, having consulted with Panmure Liberum, the Company's nominated adviser for the purposes of the AIM Rules, that the participation in the Subscription by each of Iain McDonald and Neil Catto is fair and reasonable insofar as Shareholders are concerned. The individual subscriptions for the participating Directors, and their holdings of Ordinary Shares on Admission, are set out below: Director Existing shareholding (Number of Ordinary Shares) Number of new Ordinary Shares acquired Shareholding on Admission (Number of Ordinary Shares) % of the Enlarged Share Capital on Admission* Iain McDonald - 1,666,666 1,666,666 0.20 Neil Catto - 333,333 333,333 0.04 Note: *assuming that there are no changes to the number of Existing Ordinary Shares between the date of this Announcement and Admission, other than the issue of the Placing Shares and the Subscription Shares For further information: Revolution Beauty Group Plc Iain McDonald (N on-executive Chair) / Neil Catto (CFO) +44 (0)20 3805 4822 ( Via Headland Consultancy) Panmure Liberum Limited (NOMAD, Joint Bookrunner, and Joint Broker) +44 (0) 20 3100 2222 Bidhi Bhoma / Dru Danford / Edward Thomas / John More Zeus Capital (Joint Bookrunner and Joint Broker) +44 (0)161 831 1512 Ben Robertson / Dominic King / Jordan Warburton Headland Consultancy (Public Relations) +44 (0)20 3805 4822 Matt Denham / Antonia Pollock Capitalised terms used but not otherwise defined in this Announcement shall have the meaning ascribed to such terms in Appendix 3 of the Company's announcement issued at 7:02 a.m. on 22 August 2025, unless the context requires otherwise. The information below set out in accordance with the requirement of the EU Market Abuse Regulation provides further detail. Notification of a Transaction pursuant to Article 19(1) of Regulation (EU) No. 596/2014 1 Details of the person discharging managerial responsibilities / person closely associated a. Name I ain McDonald 2 Reason for notification a. Position/Status Non-Executive Chairman b. Initial notification/ Amendment Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a. Name Revolution Beauty Group plc b. LEI 21380083TTJWXK677H17 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a. Description of the financial instrument, type of instrument Identification Code Ordinary Shares of 1 penny each ISIN: GB00BP7L1T61 b. Nature of the transaction Subscription for shares c. Price(s) and volume(s) Price(s) Volume(s) 3.00 pence 1,666,666 d. Aggregated information - Aggregated Volume - Price n/a (single transaction) e. Date of the transaction 22 August 2025 f. Place of the transaction London Stock Exchange, AIM Notification of a Transaction pursuant to Article 19(1) of Regulation (EU) No. 596/2014 1 Details of the person discharging managerial responsibilities / person closely associated a. Name Neil Catto 2 Reason for notification a. Position/Status Chief Financial Officer b. Initial notification/ Amendment Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a. Name Revolution Beauty Group Plc b. LEI 21380083TTJWXK677H17 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a. Description of the financial instrument, type of instrument Identification Code Ordinary Shares of 1 penny each ISIN: GB00BP7L1T61 b. Nature of the transaction Subscription for shares c. Price(s) and volume(s) Price(s) Volume(s) 3.00 pence 333,333 d. Aggregated information - Aggregated Volume - Price n/a (single transaction) e. Date of the transaction 22 August 2025 f. Place of the transaction London Stock Exchange, AIM
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