Wuxi, China, June 29, 2026 (GLOBE NEWSWIRE) -- Park Ha Biological Technology Co., Ltd. (NASDAQ: BYAH) ("Park Ha Biological" or the "Company") announced significant progress in its global expansion by initiating cooperation with Amazon ("Amazon") North America and commencing full-scale preparations for entry into the North American personal care market, marking a key step toward the implementation of its overseas online business. Currently, four key tasks are advancing concurrently: store qualification registration, Amazon brand registry enrollment, establishment of a compliance framework for the North American market, and planning of localized product operation strategies. All preparatory efforts are being executed efficiently and systematically, with overall progress advancing ahead of schedule. This signifies that Park Ha Biological's online commercialization strategy in North America has entered a substantive implementation phase, laying a solid foundation for the launch of its flagship stores and sustained overseas operations.
Four key workstreams are currently advancing in parallel: store qualification registration, Amazon brand registration enrollment, establishment of a compliance framework for the North American market, and the development of localized product operation strategies. These efforts are being executed efficiently and systematically, with overall progress steadily exceeding expectations. This disciplined approach positions Park Ha Biological to successfully launch its flagship storefront on Amazon's North American marketplace and sustain long‑term international operations.
As a technology‑driven skincare brand, Park Ha Biological adheres to a rigorous Research & Development philosophy that prioritizes safety and scientific efficacy, focusing on the development of high‑quality, results‑oriented products. In anticipation of North America's stringent regulatory environment, the Company has proactively established a comprehensive compliance framework and is in the process of securing all necessary market-access qualifications. This preparatory work ensures a smooth and compliant marketplace entry, mitigating potential barriers and reinforcing the brand's commitment to quality and transparency.
The North American market—home to approximately 310 million annual active Amazon buyers, 82% of whom reside in the United States—represents the world's largest and most mature personal care market. Consumers in this region demonstrate a strong preference for ingredient‑focused skincare solutions, making it a strategic priority for the Company's global footprint. The Company's cooperation with Amazon North America is not merely a channel‑expansion effort but a deliberate move to deepen market presence, enhance international brand equity, and deliver a scientifically formulated, value‑driven Eastern-inspired skincare approach to a global audience.