YouGov PLC
23 October 2007
TR-1: Notifications of Major Interests in Shares
1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:
YouGov PLC
2. Reason for the notification
(please place an X inside the appropriate bracket/s):
An acquisition or disposal of voting rights: ( X )
An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: ( )
An event changing the breakdown of voting rights: ( )
Other (please specify) : ( )
3. Full name of person(s) subject to notification obligation:
Fidelity International Limited (FIL)
4. Full name of shareholder(s) (if different from 3) :
5. Date of transaction (and date on which the threshold is crossed or reached if
different):
October 18, 2007
6. Date on which issuer notified:
October 22, 2007
7. Threshold(s) that is/are crossed or reached:
11%
8. Notified Details:
A: Voting rights attached to shares
8: Notified Details
A: Voting rights attached to shares
Class/type of Situation previous Resulting situation after the triggering
shares to the triggering transaction
transaction
If possible Number Number of Number Number of voting Percentage of voting
use ISIN code of voting of rights rights
shares rights shares
Direct Direct Indirect Direct Indirect
ISIN
GB00B1VQ6H25 10,002,840 10,002,840 10,889,710 11.76%
B: Financial Instruments
Resulting situation after the triggering transaction
Type of Expiration date Exercise/conversion No. of voting rights % of voting
financial period/date that may be acquired rights
instrument (if the instrument
exercised/
converted)
Total (A+B)
Number of voting % of voting rights
rights
10,899,710 11.76%
9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:
Shares Nominee Management
held Company
260,200 Bank of New York FPM
Brussels
Fidelity International Limited
(FIL) is the parent holding company 6,248240 Brown Bros FIL
for various direct and indirect Harrimn Ltd Lux
subsidiaries, including Fidelity
Fund Management Limited (FFML), 248,200 Brown Bros FIJ
Fidelity Investment Services Ltd Harrimn and Co
(FISL), Fidelity Gestion (FIGEST),
Fidelity Investments Advisory 1,261,770 JP Morgan, FIL
(Korea)Limited (FIAKL), Fidelity Bournemouth
Investments Mangement (Hong Kong)
Limited (FIMHK), Fidelity Pension 2,288,900 JP Morgan, FISL
Management(FPM), Fidelity Bournemouth
Investments Japan (FIJ) and
Fidelity Investments International 78,400 JP Morgan, FPM
(FII), investment managers for Bournemouth
various non-US investment companies
and institutional clients. 395,000 Northern Trust FPM
London
119,000 State STR BK and FPM
TR Co LNDN
.................
Proxy Voting:
10. Name of proxy holder:
Fidelity International Limited (FIL)
11. Number of voting rights proxy holder will acquire to hold:
896,870
12. Date on which proxy holder will acquire to hold voting rights:
18 October 2007
13. Additional information:
14. Contact name:
David Merryweather
15. Contact telephone number:
fil-regulatoryreporting@uk.fid-intl.com
For notes on how to complete form TR-1 please see the FSA website.
This information is provided by RNS
The company news service from the London Stock Exchange

