S4 Capital PlcLSE: SFOR

Notification of a transaction by a PDMR

· Issued by S4 Capital Plc

27 September 2022

S4 Capital PLC

("S4 Capital" or the "Company")

Notification of a transaction by a Person Discharging Managerial Responsibilities ("PDMR")

The Company received notification on 26 September 2022 that Colin Day had bought 18,000 ordinary shares of 0.25 each at an average price of £1.5097 each (for an aggregate price of £27,174.10).

Following this purchase, Colin Day is interested in 109,695 ordinary shares in the Company, representing approximately 0.0195% of the entire issued share capital of the Company.

The notification below is made in accordance with the requirements of the UK version of the EU Market Abuse Regulation which is part of UK law by virtue of the European Union (Withdrawal) Act 2018.

a)

Name

Colin Day

2.

Reason for the Notification

a)

Position/status

Non-Executive director

b)

Initial notification/ Amendment

Initial

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

S4 Capital plc

b)

LEI

LEI: 21380068SP9V65KPQN68

4.

Details of the transaction(s):section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv)each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 25 pence each

Identification code

GB00BFZZM640

b)

Nature of the transaction

Share purchase

c)

Price(s) and volume(s)

Price

Volume

£ 1.5097

18,000

d)

Aggregated information

Aggregated volume

Aggregate Price

Aggregate Volume

Aggregate total

£1.5097

18,000

£27,174.10

e)

Date of the transaction

26 September 2022

f)

Place of the transaction

London Stock Exchange (XLON)