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Newell Brands Announces €40 Million Planned Investment for French Operations at Choose France Summit 2026

PARIS, June 02, 2026--Newell Brands announces a planned €40 million investment in France to advance automation, digitization, sustainability and workforce development.

articleNewell Brands Inc.June 2, 20264/news/newell-brands-announces-euro40-million-planned-investment-for-french-operations-at-choose-france-summit-2026
Newell Brands Announces €40 Million Planned Investment for French Operations at Choose France Summit 2026

About this update from Newell Brands Inc.

Investment to support automation, digitization, sustainability, and workforce development across Newell’s French operations PARIS, June 02, 2026--(BUSINESS WIRE)--Newell Brands (NASDAQ: NWL), a global consumer goods company behind brands including Parker®, Yankee Candle®, DYMO®, Paper Mate®, Waterman®, Spontex®, and Campingaz®, announced a €40 million investment in its French manufacturing and operations network over the next three years. The announcement was made at the Choose France Summit 2026, the annual international business summit organized by President Emmanuel Macron and the French government at the Palace of Versailles. "France is a strategically important market for Newell, and this announcement underscores our commitment to keeping our French business globally competitive," said Chris Peterson, President and Chief Executive Officer, Newell Brands. "We are planning to invest in automation, digitization, sustainability and workforce development to build a more agile, high-performing business for the long term. We are proud to make this announcement at the Choose France Summit alongside Business France and to continue deepening our partnerships in the country." A €40 Million Investment Across Four Priority Areas The investment will be deployed across Newell's sites in France, covering four areas: Deepening a Long-Term Commitment to French Industry France is one of Newell's top ten international markets and a meaningful part of a global portfolio in which the company’s overall international business represents 39% of total sales. The company has operated in France for over 100 years, with iconic brands including Parker, Waterman, Spontex, and Campingaz produced on French soil across generations. Newell subsidiaries currently operate sites across four major regions in France and employ nearly 1,000 people in the country. This depth of presence makes France a natural focus for Newell’s international strategy. Reinvesting for Sustainable Growth This investment is part of Newell's broader strategy to strengthen its competitiveness and drive long-term value creation by directing resources toward its highest-priority growth areas. The plan is enabled in part by the company's use of automation, digitization, and AI to simplify operations and accelerate decision-making. These investments are focused on modernizing facil...

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