Blavod Extreme Spirits PLC
14 March 2006
Blavod Extreme Spirits plc
Cockspur Rum Exclusive Distribution Added in the United Kingdom
FRANKLIN, Tenn. - March 14, 2006 - Blavod Extreme Spirits (LSE:BES) announces
today that it added Cockspur Rum to its UK distribution portfolio, effective
July 1, 2006.
Founded by Valdemar Hanschell in 1884, Cockspur Rum has been distributed in the
UK for over 100 years. Blavod has been appointed to extend distribution of this
already well-established brand throughout the UK. Currently Cockspur is
benefiting from a strong promotional relationship with Lancashire and England
Cricketer Andrew 'Freddie' Flintoff.
Blavod estimates that the addition of Cockspur Rum could add over 20% volume to
its UK operation in the next fiscal year. Blavod's portfolio in the UK is led by
Blavod Black Vodka and supported by a portfolio of premium brands such as
Molinari Sambuca, Marie Brizard liqueurs, Fernet Branca bitters and Mickey Finns
Irish schnapps. The Company also distributes the wines of Domaines Barons
Rothschild (Lafite) in the UK.
Jeff Hopmayer, CEO of Blavod Extreme Spirits, said, 'Cockspur is a highly
regarded brand amongst the drinks industry and we are delighted to have been
selected to represent this brand. We're confident that we can create new
opportunities for Cockspur in the UK.'
About Blavod Extreme Spirits:
Blavod Extreme Spirits, plc (LSE:BES), is an international spirits company based
in London with U.S. offices in Franklin, Tennessee. Formed by the 2003 merger
of Blavod Black Vodka plc and Extreme Beverage Company, Blavod Extreme Spirits
produces and sells its black-colored vodka, aptly called Blavod Black Vodka,
throughout the world. In the United States, BES produces and sells the
award-winning, intensely flavored line of Players Extreme vodkas and rums, as
well as being the exclusive importer of an elite wine portfolio of fine Italian
wines. BES recently launched El Diamante del Cielo tequila in the United
States; a 50:50 joint venture with Suntory International. For more information
on the company, please visit www.blavodextreme.com.
Enquiries:
Blavod Jeff Hopmayer 001 615 771 9111
Brewin Dolphin Mark Brady 011 3241 0129
Keith Williams 011 3241 0186
Cardew Group Tim Robertson 020 7930 0777
Catherine Maitland
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