New survey reveals Canadians underestimate chronic hepatitis B and its link to liver cancer

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MISSISSAUGA, ON, July 28, 2026 /CNW/ -- GSK plc (LSE: GSK) (NYSE: GSK) today released new data insights from a global survey marking World Hepatitis Day. The global survey, funded and commissioned by GSK, revealed major gaps in public awareness of chronic hepatitis B (CHB) in Canada, with many adults underestimating the role of CHB in liver cancer.1 World Hepatitis Day is observed annually on July 28 to raise awareness of hepatitis and to encourage action and engagement. In Canada 1,061 adults aged 18–54+ took part in the global online survey conducted by Ipsos of approximately 5,000 respondents across Japan, Taiwan, China, Germany and Canada. CHB, a long-term viral infection, affects 262,000 people in Canada.3 It often goes undetected for years because many people have few or no symptoms, but over time it can lead to serious liver damage, including cirrhosis and liver cancer.4 Vaccination can help prevent hepatitis B,4 and greater awareness of its long-term health risks can support earlier diagnosis, testing and ongoing monitoring. The survey findings underscore the need for improved public health education on CHB, as low awareness and misconceptions about the cancer risk continue to hinder testing and early detection1. The findings are consistent with the updated Canadian Guidelines for the Management of Chronic Hepatitis B that emphasize universal screening, universal infant vaccination across all provinces and territories, and expanded treatment recommendations, including broader eligibility criteria.6 As a result, more people living with CHB may be considered for treatment. Individuals with chronic hepatitis B may wish to speak with their healthcare provider about what these changes could mean for their own care. "The data underscores a simple reality: people don't ask for a hepatitis B test when they don't know they're at risk. Most Canadians assume that if a test is important, it will be offered as part of their routine health care. Too often, that isn't happening for hepatitis B. This World Hepatitis Day, the theme is 'Let's break it down.' That means breaking down the barriers that leave people undiagnosed for years and putting in place policies to offer one-time hepatitis B screening to all adults and hepatitis B vaccination for all infants so people are identified early, connected to care and protected from the serious consequences of chronic hepatitis B, including liver cancer," said Jennifer van Gennip Executive Director, Action Hepatitis Canada. "The survey reveals a troubling disconnect: chronic hepatitis B carries serious long-term health risks, yet many Canadians do not recognize it as a concern. Awareness, understanding and education are critical. Informed conversations in the clinic are often the starting point for testing, monitoring and ongoing care. We need clear, accessible information and more informed dialogue in clinics and communities so that Canadians can better understand their risk and work with their healthcare teams to protect their liver health," added  Dr. Michelle Horn, Country Medical Director, GSK Canada   The World Health Organization has set targets to eliminate viral hepatitis as a public health threat by 2030, and countries that are part of WHO and the United Nations, including Canada, have agreed to take action to help meet these goals.4 About chronic hepatitis B Hepatitis B is a viral infection that can cause both acute and chronic liver disease. Chronic hepatitis B occurs when the immune system is unable to clear the virus, resulting in long-lasting infection that affects more than 240 million people worldwide3, including 262,000 in Canada3. The disease causes approximately 1.1 million deaths each year3, and accounts for approximately 56% of liver cancer cases globally.2 About the Global Chronic Hepatitis B 2026 Survey The global chronic hepatitis B survey is a quantitative online survey of approximately 5,000 adults aged 18-54+ from Japan (978), Taiwan (961), China (1,000), Germany (1,059) and Canada (1,061). The survey was commissioned and funded by GSK, and included 11 questions exploring awareness of CHB, perceptions of cancer risk, testing behaviour and trusted sources of health information.1 Survey results are reported as aggregated data and are intended to inform disease awareness and public health education efforts. About GSK  GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. Find out more at www.gsk.ca .  Cautionary statement regarding forward-looking statements GSK cautions investors that any forward-looking statements or projections made by GSK, including those made in this announcement, are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Such factors include, but are not limited to, those described in the "Risk Factors" section in GSK's Annual Report on Form 20-F for 2025, and GSK's Q1 Results for 2026. View original content to download multimedia: http://www.newswire.ca/en/releases/archive/July2026/28/c1408.html

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