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New Similac® survey finds social media pressure to be "perfect" is fueling a shift toward authenticity for the next generation of parents
New Similac® survey finds social media pressure to be "perfect" is fueling a shift toward authenticity for the next generation of
About this update from Abbott Laboratories
Despite optimism about parenthood, unrealistic online portrayals are adding pressure for today's young parents Through the new "Love Without Measure" initiative, Similac is standing with parents in promoting more authentic portrayals of parenthood and pushing back on comparison culture ABBOTT PARK, Ill. , June 22, 2026 /PRNewswire/ -- Parenthood is widely anticipated as one of life's most fulfilling journeys, yet for today's new parents – especially Gen Z – that excitement is often met with feelings of pressure and judgment and amplified by picture-perfect social media portrayals. Experience the interactive Multimedia News Release here: https://www.multivu.com/abbott/9402651-en-new-similac-parenthood-survey-love-without-measure-initiative -->
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