New, Limited-Edition Reese’s Puffs PB+J Cereal is The Nostalgic Flavor Combo Everyone’s Been Waiting For

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A bold spin on the legendary pairing from Reese's Puffs cereal, just in time for back to school MINNEAPOLIS, August 20, 2026 --( BUSINESS WIRE )-- Reese's Puffs cereal is bringing another iconic flavor combination to the cereal aisle with the launch of new, limited-edition Reese's Puffs PB+J cereal. Inspired by the fan-favorite Reese's PB+J Cups, Reese's Puffs PB+J cereal blends its signature peanut butter and chocolate flavor with the taste of strawberry jelly for a fun, nostalgic cereal experience. "Perhaps the only flavor pairing that stands up as well as peanut butter and chocolate is peanut butter and jelly, so we figured it was time to combine all three in one epic bowl of Reese's Puffs cereal ," said Megan Brooks, Business Unit Director for Reese's Puffs at General Mills. "After seeing fans eat up the Reese's PB+J Cups, we knew that beloved combination deserved a place in the cereal aisle too." Reese's Puffs Flavor Innovation Reese's Puffs PB&J cereal follows last year's debut of Reese's Puffs Dark Chocolate cereal, which provided a richer, deeper take on the beloved classic. Now, Reese's Puffs is surprising fans with a nostalgic lunchbox flavor just in time for back-to-school season, perfect for early classes, late-night study sessions, hanging with the roommates and everything in between. And to further elevate that nostalgia, every box of Reese's Puffs PB+J cereal also includes exclusive temporary tattoos — a throwback to in-pack surprises that gives fans a playful way to rep their favorite cereal. Get Reese's Puffs PB+J Cereal Before It's Gone Reese's Puffs PB+J cereal is available now in retailers nationwide, but for a limited-time only — grab a box before they're gone. For more, visit ReesesPuffs.com and @reesespuffs on social for the latest product news and updates. Reese's and Reese's Puffs trademarks, trade dress, Reese's Orange Color and Crown Design are used under license. About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com . View source version on businesswire.com: https://www.businesswire.com/news/home/20260820205375/en/ Contacts General Mills Communications 763-764-6364 [email protected] Edelman Shane Ramsay [email protected]

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