Business
New contract trials: Sim Trava and DW Baking
Crimson Tide plc has announced two new commercial developments, with Sim Trava LTD, an operator of approximately 80 Costa Coffee stores, commencing a one-year trial of its mpro5 platform across its estate to enhance operational consistency and compliance. Additionally, Crimson Tide has secured a new contract with food manufacturer DW Baking LTD for an initial trial of mpro5 focused on quality inspection and daily task management for five technicians, with a clear path for wider rollout. This latter deal highlights Crimson Tide's managed onboarding approach and revised pricing model as key differentiators, and aligns with the company's strategy to onboard smaller, high-fit customers more quickly. Disclaimer*
About this update from Crimson Tide Plc
REACH: non-regulatory announcement* 9 June 2026 Crimson Tide plc ("Crimson Tide", the "Company" or the "Group") New contract trials: Sim Trava LTD and DW Baking LTD Crimson Tide plc (AIM: TIDE), the provider of the mpro5 operational compliance platform, is pleased to provide an update on two new commercial developments with Sim Trava LTD ("Sim Trava") and DW Baking LTD ("DW Baker"), further demonstrating the growing commercial momentum across the business. Sim Trava LTD - Costa Coffee Sim Trava, the operator of approximately 80 Costa Coffee stores in the UK, has commenced a one year trial of mpro5 across its estate, with the platform being integrated into its task management and compliance workflows. With an estate of this scale, operational consistency and compliance rigour are central to Sim Trava's operating model. The deployment of mpro5 will digitise ways of working and provide real-time visibility across all locations, enabling Sim Trava's teams to maintain standards and respond effectively across the business. Sim Trava is already drawing on Crimson Tide's expertise and shared learnings from comparable multi-site operations to accelerate effective embedding of the platform. Both parties are committed to a collaborative approach in which knowledge and best practice flow in both directions as usage scales across Sim Trava's business. DW Baking LTD Crimson Tide has also secured a new contract with DW Baking, a food manufacturing business, to deploy mpro5 across quality inspection and daily task management workflows. The initial trial will cover five quality technicians at a single site, focused on quality inspections and daily tasks. Subject to successful delivery, there is a clear path to roll out mpro5 across all of DW Baking's facilities, encompassing quality, packing, food safety, incident capture and Hazard Analysis and Critical Control Point ("HACCP") processes. DW Baking had previously used a competitor's platform, but had not been able to embed it effectively, largely due to a self-service implementation model. Crimson Tide's managed onboarding approach, whereby Crimson Tide takes ownership of getting customers live and delivering value, was a key differentiator in the sales process. The mpro5 task management capability and Crimson Tide's revised pricing model, designed to lower barriers to entry and enable customers to prove value earl...