New Bridgestone Blizzak IcePeak Tire with ENLITEN™ Technology Features Ice Grip Certification and New Design for Even Greater Winter Performance and Control

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NASHVILLE, Tenn. , Feb. 2, 2026 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced details of its all-new Blizzak IcePeak flagship winter tire featuring ENLITEN™ technology and both 3-Peak Mountain Snowflake and Ice Grip certifications, the first Bridgestone tire to earn the double distinction. This newest addition to America's top selling winter tire line 1 utilizes optimized compounds, a new tread design and ENLITEN technology to deliver advanced winter performance with improved tire wear life and lower rolling resistance for impressive fuel efficiency 2 . Launching nationally in May 2026, the Blizzak IcePeak tire replaces two tires in the Bridgestone lineup—the Blizzak WS90 tire and the Blizzak DM-V2 tire—providing exceptional winter performance for sedans, minivans, CUVs, SUVs and trucks. The new tire will be offered in 107 sizes from 14- to 22-inch variations, with the majority of sizes available at its launch in May. Once all 107 sizes are available, the Blizzak IcePeak tire will cover 97% of the U.S. light-duty vehicle market. Incorporating Bridgestone ENLITEN technology, the Blizzak IcePeak tire is engineered for both conventional combustion engine automobiles as well as hybrid and all-electric vehicles. "Our Blizzak tire lineup moves from strength to strength, continually raising the standard for impressive winter weather control," said Ian McKenney, Senior Product Manager, Bridgestone Americas. "With the application of ENLITEN technology, we are able to expand the tires' performance envelope in all directions while also delivering greater durability and reduced rolling resistance, while promoting a focus on enhanced sustainability." Key benefits of the Bridgestone Blizzak IcePeak tire include: World-Class Winter Tire Design and Engineering The Blizzak brand is synonymous with excellent winter tire performance and benefits from nearly four decades of engineering innovation. Since its launch in 1988, the Bridgestone Blizzak tire line has revolutionized the winter tire industry with key innovations, including MultiCell technology and 3D interlocking sipes. The new Blizzak IcePeak tire builds on these innovations with new key engineering and design features: Bridgestone's development of the Blizzak IcePeak tire aligns with the Bridgestone E8 Commitment 3 , which consists of eight Bridgestone-like values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment). The Bridgestone Blizzak IcePeak tire aligns with its "Ecology," "Extension" and "Ease" commitments. 1 Based on 2024 retail sales data from GfK. 2 The specific ENLITEN Technology attributes vary by tire product. Results may vary depending upon proper tire and vehicle maintenance, road conditions and driving habits. 3 The Bridgestone Group established its corporate commitment, the 'Bridgestone E8 Commitment', to help it realize its vision: 'Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company'. This commitment will serve as the Group's axis to drive management while earning the trust of future generations. The 'Bridgestone E8 Commitment' consists of eight uniquely Bridgestone values starting with the letter 'E' (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society. About Bridgestone Americas, Inc.: Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 45,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.   View original content to download multimedia: https://www.prnewswire.com/news-releases/new-bridgestone-blizzak-icepeak-tire-with-enliten-technology-features-ice-grip-certification-and-new-design-for-even-greater-winter-performance-and-control-302676125.html

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