Customers will enjoy unbeatable savings, exciting giveaways, sweepstakes, samples and more
LAKEWOOD, Colo., July 8, 2026 /PRNewswire/ -- Natural Grocers®, the leading family-operated organic and natural grocery retailer in the U.S., announces the opening of a new store in Rapid City, South Dakota, on Wednesday, July 22, 2026. Located at 855 Omaha Street at West Boulevard and Mt. Rushmore Road, the store will serve residents and visitors in Rapid City, Sturgis, Spearfish, Custer, Keystone, as well as surrounding communities. The Rapid City store is Natural Grocers' second location in South Dakota. Community members are invited to join the celebration with giveaways, savings, free samples, a prize wheel, live local radio and more.
Natural Grocers' good4u® Crew will kick off the festivities at 8:15 a.m. with a $2,500 donation presentation to Feeding South Dakota®, its local food bank partner, followed by an official ribbon-cutting ceremony with city officials and store leadership. Doors will open promptly at 8:27 a.m., welcoming customers to a celebratory shopping experience.
"Natural Grocers is a family-operated company with more than 70 years of experience serving communities that value quality, affordability and connection, and Rapid City embodies those qualities," said Raquel Isely, vice president of marketing at Natural Grocers. "With its vibrant downtown, strong sense of local pride and its role as a gateway to the Black Hills, Rapid City is a natural fit for our next chapter in South Dakota.
"We look forward to becoming part of the community by supporting local families, partnering with area organizations and serving the people who live, work and visit this remarkable region. We're excited to get to know Rapid City and contribute in meaningful ways for years to come."
GRAND OPENING EVENTS – FREEBIES, DISCOUNTS AND SWEEPSTAKES
Grand Opening festivities at the new Rapid City location include:
July 22: Mystery Gift Cards for the first 150 customers – Be among the first in line and receive a Natural Grocers mystery gift card (values range from $5 to $500).[i]
July 22: Free Natural Grocers Hand-Crafted Ecuadorian Drawstring Backpack Bag ($30 value) – The first 500 shoppers will receive a unique, hand-crafted bag, woven in collaboration with artisans in Peguche, Ecuador.[ii]
July 22: Prize Wheel – Spin the Natural Grocers prize wheel between 12 p.m. and 5 p.m. for a chance to win great prizes.[iii]
July 22-Aug. 5: Grand Opening Sweepstakes – Customers have the chance to win fabulous prizes, including an Aventon e-bike (valued at $1,400), a $500 Natural Grocers gift card and more. Entry forms will be available at the store.[iv]
July 22-Aug. 31: Up to 50% off Natural Grocers' Always AffordableSM Prices on premium-quality products from every department, including 100% USDA-certified Organic red or green seedless grapes ($2.49/lb), Natural Grocers® Brand Organic Cheese Shreds and Slices ($2.99 each), Bacon and Bacon Alternatives ($2.99/pkg, excludes Canadian Bacon), GT's Synergy® Kombucha ($2.79/16 oz) and Painterland Sisters Organic Skyr Yogurt ($1.99/each).[v]