Natural Grocers® Plans Expansion to Lake Geneva, Wisconsin

About this update from Natural Grocers By Vitamin Cottage, Inc.

Community Meet-and-Greet and Hiring Event Scheduled for Feb. 17–19 LAKEWOOD, Colo. , Feb. 6, 2026 /PRNewswire/ --  Natural Grocers ®, the nation's premier family-operated organic and natural grocery retailer, plans to open a new store in Lake Geneva, Wisconsin, this spring. The location, off North Edwards Boulevard, will be Natural Grocers' first store in Wisconsin, marking a significant milestone for the growing retailer. Known for its welcoming atmosphere, and year-round appeal, Lake Geneva is a fitting home for Natural Grocers' commitment to quality, community and local engagement. COMMUNITY MEET-AND-GREET AND HIRING EVENT  Natural Grocers invites Lake Geneva residents and surrounding communities to a special Meet-and-Greet on Feb. 17 and a two-day Hiring Event on Feb. 18–19, 2026. These events offer attendees the chance to learn about the company's history, founding principles and employment opportunities. The events will be held in the conference rooms at The Geneva Inn, located about ten minutes from the new store. COMMUNITY MEET-AND-GREET HIRING EVENT POSITIONS AVAILABLE COMPANY CULTURE & BENEFITS Just like its dedication to its customers and community, Natural Grocers has cared for its good4u SM Crew since its founding in 1955. The company now employs more than 4,000 Crew members at 168 stores, in 21 states. As part of its  Five Founding Principles,  Natural Grocers supports employees by offering: More details about the upcoming Grand Opening celebration in Lake Geneva will follow, as the date gets closer. Applicants can  apply for consideration here  or  by texting 'GROW' to 720-573-2153.  [I]  For hiring inquiries, please contact  [email protected] . For media requests, please contact [email protected] . ABOUT NATURAL GROCERS BY VITAMIN COTTAGE Founded in 1955, Natural Grocers by Vitamin Cottage, Inc . (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its  Five Founding Principles —including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit  naturalgrocers.com  for more information and store locations. [i]  Natural Grocers respects all individuals' privacy and will not share this information. Message and data rates may apply. See  naturalgrocers.com/privacy  for its Privacy Policy and  naturalgrocers.com/terms  for terms of use. Applicants must be 18 years of age or older. View original content to download multimedia: https://www.prnewswire.com/news-releases/natural-grocers-plans-expansion-to-lake-geneva-wisconsin-302680763.html

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