NATIONAL BRANDS NOW RUNNING VIDEO ADS ON THE DIGITAL CADDIES NETWORK
LiveRail connecting advertisers to Digital Caddies inventory
Scottsdale, Ariz., September 23, 2014 - Digital Caddies, Inc. (OTCPK:CADY), a leader in the oncourse
delivery of technology services and content to golfers, has recently upgraded its platform to
allow for full-screen video advertising throughout every round of golf played at participating courses.
According to Mike Loustalot, president of Digital Caddies, “Our integrated, best-in-class programmatic
platform, LiveRail, allows national brand advertisers to strategically target their campaigns to our
affluent golfer demographic. Video ads are delivered strategically when golfers are driving the golf car,
maximizing visibility and engagement. And considering the significantly higher CPM rates we have
been receiving, we anticipate that video advertising will play an increasingly important role in our
monetization strategy.”
“It’s great to work with a dynamic application like Digital Caddies and to assist with their monetization
efforts,” said Rina Hahm, manager, Publisher Services at LiveRail. “We’re excited about the growth
they’ve been experiencing and look forward to watching them continue to scale and increase the
number of video advertisers on the Digital Caddies platform.”
About Digital Caddies
Digital Caddies currently has more than 11,000 interactive screens installed on more than 150
courses in the top 20 DMAs across the country. New screens are coming online daily.
Our network provides unique access to players via an interactive tablet mounted in golf cars, serving
up features golfers, course operators and advertisers want. Once a golf course is equipped with
Digital Caddies’ touch-screen tablets, golfers enjoy a variety of useful applications and services,
including GPS-based course navigation and aerial fairway and green views with accurate yardages to
landmarks. Digital Caddies’ tablets install easily on golf cars and connect wirelessly to the Web
through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course
management tools via GPS-based cart tracking and communications.
Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers,
enhance golf course operations and allow marketers to reach one of the most sought-after and
lucrative demographics. For more information about Digital Caddies, please visit
www.digitalcaddies.net.
About LiveRail
LiveRail, a Facebook company, is a leading publisher monetization platform for video – with more
than 6 billion impressions delivered via its platform each month, setting the standard for innovative
video advertising technology solutions. LiveRail provides premium publishers with the technology
infrastructure to sell their video inventory smarter and safer, across all devices. Founded in 2007,
LiveRail Inc. is headquartered in Menlo Park, CA, with offices in New York and London. For more
information, visit www.LiveRail.com.
Forward-Looking Statements
This release contains statements that constitute forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended. These statements appear in a number of places in this release and include
all statements that are not statements of historical fact regarding the intent, belief or current
expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i)
financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy
and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,”
“potential” and similar expressions and variations thereof are intended to identify forward-looking
statements. Investors are cautioned that any such forward-looking statements are not guarantees of
future performance and involve risks and uncertainties, many of which are beyond Digital Caddies,
Inc.’s ability to control, and actual results may differ materially from those projected in the forwardlooking
statements as a result of various factors. More information about the potential factors that
could affect the business and financial results is and will be included in Digital Caddies, Inc.’s filings
with the Securities and Exchange Commission.
Media Contact: Catherine Curry ccurry@digitalcaddies.net
Investor Contact: Mike Kordysz mkordysz@digitalcaddies.net