My Code and vitaminwater Launch Neighborhue: Still in Color, Celebrating the Muralists Shaping Community and Identity Across America

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Season 2 of the Neighborhue expands from New York to Orlando, spotlighting acclaimed mural artists Don RIMX, Carlos Mateu and the role of public art in preserving culture NEW YORK, July 9, 2026 /PRNewswire/ -- vitaminwater, in partnership with My Code, today announced the launch of Neighborhue: Still in Color, the next chapter of its integrated branded content platform that celebrates the artists and stories bringing color, culture, and connection to neighborhoods across America. Building on the success of the original Neighborhue series, Season 2 evolves from a focus on restoration to one of continuation, exploring how public art lives on as an enduring expression of identity, heritage, and belonging. From New York City to Orlando, Florida, the series spotlights muralists whose work transforms public spaces into cultural landmarks while reflecting the communities that shape them. Blending documentary-style video, editorial storytelling, and social-first content, Neighborhue: Still in Color offers an intimate perspective on the creative process behind each mural, revealing the personal stories and cultural influences that make each work of art unique. In doing so, the series reinforces vitaminwater's longstanding commitment to creativity and authentic self-expression.  "We believe creativity is a powerful force for connection and self-expression, and the response to the first season of Neighborhue reinforced just how deeply people connect with stories rooted in community and culture," said Hillary Horton, vitaminwater Brand Director at The Coca-Cola Company. "That inspired us to expand the series introducing audiences to mural artists whose work reflects the identity and spirit of their communities. My Code and Remezcla were the natural collaborators to help bring that vision to life and connect these stories with audiences across the country." The campaign features acclaimed muralists Don RIMX (David Sepulveda) and Carlos Mateu, whose work explores themes of cultural identity, resilience, and collective progress. In Orlando, Don RIMX revisits El Chamán, reflecting on how public art can bridge cultural memory and present-day community life. In Brooklyn, Carlos Mateu explores El Paso Del Tiempo, a mural created in collaboration with local residents that captures the evolution and shared spirit of the neighborhood. "The best storytelling doesn't just r...

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