Music Circus to Drive TryHard Holdings’ Expansion in Cultural Programming and Nationwide Events with SBI Holdings

About this update from Tryhard Holdings Limited

OSAKA, Japan, June 29, 2026 (GLOBE NEWSWIRE) -- TryHard Holdings Limited ("TryHard" or the "Company") (Nasdaq: THH), a lifestyle entertainment platform in Japan, today announces the continued expansion of its events and cultural programming business under its flagship brand, Music Circus. The expansion reflects the Company's strategy to build a diversified entertainment ecosystem that extends beyond traditional nightlife operations, with SBI Holdings, Inc. ("SBI") as majority shareholder and strategic partner. A key milestone for Music Circus was the recent successful co-hosting of the SBI Fireworks Festival with SBI Holdings, Inc. ("SBI"), a leading Japanese financial services group. The event attracted more than 25,000 attendees and received positive feedback from visitors and stakeholders, demonstrating the growing appeal of Music Circus' large-scale experiential entertainment offerings. The success reinforces Music Circus's ability to deliver destination experiences that attract broad audiences while strengthening its presence across Japan's entertainment, tourism and cultural sectors. Looking ahead, Music Circus has assembled a robust pipeline of events across Japan for 2026, including music festivals, fireworks festivals, family-oriented events and cultural experiences. Key upcoming Music Circus events include: • Senshu Beach Lantern Festival Vol.7 (July 2026)• SBI Fireworks Festival in Sakai (July 2026)• SBI MUSIC CIRCUS OSAKA (August 2026)• SBI Fireworks Festival in Osaka-Sennan (August 2026)• SBI MUSIC CIRCUS HOKKAIDO (September 2026) Beyond these flagship events, Music Circus will continue to host a variety of community-focused and family-oriented events throughout the year, including seasonal festivals, cultural celebrations and outdoor experiences at venues across Japan. TryHard believes the combination of nightlife venues, cultural performances, music festivals and large-scale outdoor events under the Music Circus brand creates a differentiated entertainment platform with multiple avenues for growth. By serving local communities, domestic travelers and international tourists through a diversified offering, Music Circus is strategically positioned to benefit from increasing demand for experiential entertainment in Japan. "As we continue to expand Music Circus, our objective is to create a comprehensive entertainment ecosystem that connects nig...

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