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MSG Entertainment and MSG Sports Announce Renewed and Expanded Multi-Year Marketing Partnership With Lexus

MSG Entertainment and MSG Sports Announce Renewed and Expanded Multi-Year Marketing Partnership With

articleMadison Square Garden Entertainment Corp.June 30, 20264/news/msg-entertainment-and-msg-sports-announce-renewed-and-expanded-multi-year-marketing-partnership-with-lexus
MSG Entertainment and MSG Sports Announce Renewed and Expanded Multi-Year Marketing Partnership With Lexus

About this update from Madison Square Garden Entertainment Corp.

Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”) and Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”) announced today an expanded, multi-year marketing partnership with Lexus, extending the luxury automaker’s role as an Official Partner across MSG Entertainment’s and MSG Sports’ portfolio of premier sports and entertainment assets. Lexus remains the Official Luxury Auto Partner and Luxury Vehicle of Madison Square Garden, Radio City Music Hall, the Infosys Theater at MSG, the Beacon Theatre, New York Knicks, New York Rangers, the Christmas Spectacular Starring the Radio City Rockettes, and both the Arena Concert Series and Beacon Theatre Concert Series. "Nearly 15 years in, our partnership with Lexus exemplifies the power of a shared commitment to excellence,” said Doug Jossem, Executive Vice President, Global Sports & Entertainment Partnerships, MSG Entertainment. “Together, we've created memorable, premium fan experiences, and with this expanded partnership bringing new activations to Madison Square Garden and Radio City Music Hall, we're positioned to reach even more fans while driving meaningful visibility for Lexus.” “Season after season, Lexus has been proud to be part of the energy and anticipation that make moments at The Garden, Radio City Music Hall and across MSG’s portfolio so memorable,” said Patrick Ehlen, Lexus Eastern Area general manager. “As this relationship grows, we look forward to creating more elevated guest experiences that reflect the craftsmanship, hospitality and innovation at the heart of Lexus.” As part of this expanded partnership, Lexus will become the Entitlement Partner of the VIP North and South entrances into Chase Square. In addition to its vehicle displays on the Lexus Terrace Level of Madison Square Garden, Lexus will expand its vehicle display at Radio City Music Hall to be featured during all events at the venue. Lexus will also continue to garner premium brand exposure as the Entitlement Partner of the Lexus Suite Level on the seventh floor of Madison Square Garden, which contains 58 Lexus Level Suites that host guests for hundreds of events annually. Lexus will receive significant brand exposure on static and digital signage during all Knicks and Rangers games at Madison Square Garden, including in-arena digital signage at Knicks games, dasherboard signage at Rangers g...

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