Mar. 15, 2011 (Canada NewsWire Group) --
Mood Media, a leading in-store media specialist across 3 continents is expanding its presence throughout China.
TORONTO, March 15 /CNW/ - Mood Media Corporation (ISIN: CA61534J1057) (TSX: MM) (LSE AIM: MM) ("Mood Media" or the "Company") announces that it is entering the Chinese market as part of its long-term global growth strategy. China's booming retail sector represents a major opportunity for Mood Media to further deploy its in-store media solutions in one of the world's fastest growing economies.
Lorne Abony, CEO and Chairman for Mood Media Corporation, comments, "China presents a fantastic opportunity for our global expansion plans. While in-store media is mature and well understood in most territories around the world, it is still considered a new segment in China. This is changing quickly as Chinese retailers are starting to understand the substantial sales uplift a managed media service generates. We also know the timing is perfect for Mood Media to activate its expansion growth plan as aggressive measures are being undertaken by the Chinese government to enforce copyright protection and to legalize how media is reproduced and broadcast."
Mood Media currently provides music services in China to Western brands such as Polo, Puma, Coach, Costa coffee and Hilton hotel group. The company is currently in discussions with many potential new Chinese partners. A key element of the initiative is to deepen its network of industry and government relationships that are required for navigating China's complex regulatory environment.
Mood Media plans to become a key player in China's vast and growing retail sector. In the first two months of this year China's retail sales rose 15.8 percent year on year to 2.9018 trillion yuan (441.67 billion U.S. dollars), according to China's National Bureau of Statistics.
"In a country where there are so many large retailers, we are confident our service offering will mean enormous growth for Mood Media and very quickly. Our media solutions are versatile and will enable us to integrate well with Chinese retailer's business needs. After conducting research in to the market opportunities we are delighted to be announcing the implementation of our market entry strategy into China", concludes Lorne Abony.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating through its two principal divisions; In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with more than 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation was formed in June 2010, following the acquisition of Mood Media Group SA by Fluid Music Canada, Inc. Through its subsidiaries Mood Media and Somerset Entertainment, Mood Media Corporation is driving growth of in-store media solutions across multiple markets.
Mood Media Corporation operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organizations.
For more information on Mood Media Corporation visit www.moodmedia.com or contact:
Lorne Abony
Mood Media Corporation
T: +1 (416) 510 0527
Dominic Morley
Panmure Gordon
+44 207 459 3600
or
Gioconda Beekman
Fleishman-Hillard
Tel: +44 20 7395 7068
E-mail: gioconda.beekman@fleishmaneurope.com