Business
Mobile TeleSystems : MTS Acquires Getblogger Platform to Bolster Advertising Business
Mobile TeleSystems : MTS Acquires Getblogger Platform to Bolster Advertising
About this update from Mts
MOSCOW, Russia - Mobile TeleSystems Public Joint Stock Company ("MTS" or "the Company") (MOEX: MTSS), a digital ecosystem, announces that it has signed a binding agreement to acquire Getblogger LLC, a platform that enables advertising through bloggers. MTS will receive ready-made infrastructure for monetizing bloggers as well as access to additional inventory that operates according to the CPA and CPP pricing models. The acquisition will strengthen MTS's position in the AdTech market by establishing a comprehensive platform for advertisers and creators through Telegram, expanding the Company's existing product portfolio and customer base and increasing its average check. Getblogger will operate as an independent company through Stream LLC, a subsidiary of MTS PJSC. "Our acquisition of the Getblogger platform is a logical step in the development of our advertising business. We gain immediate access to a developed product with clear functionality and access to independent inventory. The market for influencer marketing is growing rapidly and effectively addresses image-related issues. This is particularly evident in light of inventory shortages and a decrease in performance marketing opportunities. Over half of advertising budgets for influencer marketing are now being spent through Telegram. We see an opportunity for synergies with Telegram Ads tools based on our own platform, Marketer Pro. This acquisition is a logical fit for our advertising business development strategy and strengthens the vertical with the addition of new platform solutions and products," said Elena Melnikova, MTS's Vice President for Advertising Business Development. "The deal with MTS is a significant achievement for Getblogger and a strong endorsement of the work we have accomplished over the past seven years. Our focus on the platform's technological development and automation of all stages of interaction between advertisers and bloggers enabled us to achieve rapid growth and maintain a leading position in the influencer marketing market in recent years," said Anna Oganesyan, CEO of Getblogger. About Getblogger: Getblogger is a leading Russian platform for automated advertising through bloggers using the CPA and CPP pricing models. The platform enables advertisers to place ads, and bloggers to select offers and place suitable ads. The platform is currently used by more than 112,000 ...