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Mercedes Benz : Powering the Next Chapter of our U.S. Business
Mercedes Benz : Powering the Next Chapter of our U.S.
About this update from Mercedes-benz Group Ag
POWERING THE NEXT CHAPTER OF OUR U.S. BUSINESS Mercedes-Benz celebrates 140 years of innovation this year. Our roots in the U.S. run nearly as deep Mercedes-Benz started business in the U.S. in Mercedes-Benz has built a strong U.S. footprint - from R&D to production and sales SUVs assembled in Tuscaloosa The U.S. market holds strategic importance for Mercedes-Benz, especially for our SUVs and Top-End vehicles Mercedes-Benz vehicles sold in the U.S. in 2025* *Retail sales Our U.S. business is pivotal to delivering these targets -and we are executing with speed, focus, and confidence Volume growth Customer Experience Local for local One Mercedes-Benz - 5 - Executing biggest product & tech program Elevating customer-centricity Strengthening our U.S. footprint Leverage operational excellence We aim to increase our U.S. sales by more than 30% U.S. volume ambition for Mercedes-Benz Cars by 2030: - 6 - We also see significant growth potential in our U.S. van business U.S. volume ambition for Mercedes-Benz Vans by 2030: Our new products are hitting the mark with U.S. customers Entry Introduction of GLB, GLA to follow next year Core Launch of GLC BEV, GLE & GLE Coupé. New GLC ICE & C-Class to follow 2027 Top-End Premiere of S-Class & GLS. Expansion of AMG & G lineup ✓ ✓ ✓ The unique needs of the U.S. market are a top priority ✓ ✓ ✓ Our new engines deliver strong performance and high efficiency. The new AMG-V8 will make its U.S. debut by the end of this year We're fully tapping into America's innovation power. Infotainment, ADAS and AI are engineered in the U.S. for the U.S. Mercedes-Benz is scaling its U.S. manufacturing capabilities. At the same time, we are taking production efficiency to a new level New locally built model will be our next-generation - 12 - Along with some special additions to create and grow key segments Setting the stage for the next generation of Mercedes-Benz in the U.S. We're investing heavily to fuel a market-driven organization and sharpen our competitive edge Total investment into our U.S. operations until 2030 - 15 - Our dedicated leadership team is driving the U.S. business forward with focus, confidence and ambition
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