Mercedes Benz : Powering the Next Chapter of our U.S. Business

‌POWERING THE NEXT CHAPTER OF OUR U.S. BUSINESS‌

‌Mercedes-Benz celebrates 140 years of innovation this year.

Our roots in the U.S. run nearly as deep

Mercedes-Benz started business in the U.S. in

‌Mercedes-Benz has built a strong U.S. footprint -

from R&D to production and sales

SUVs assembled in Tuscaloosa

‌The U.S. market holds strategic importance for Mercedes-Benz, especially for our SUVs and Top-End vehicles

Mercedes-Benz vehicles

sold in the U.S. in 2025*

*Retail sales

‌Our U.S. business is pivotal to delivering these targets -and we are executing with speed, focus, and confidence

Volume growth

Customer Experience

Local for local One Mercedes-Benz

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Executing biggest product & tech program

Elevating customer-centricity

Strengthening our

U.S. footprint

Leverage operational

excellence

‌We aim to increase our U.S. sales by more than 30%

U.S. volume ambition for Mercedes-Benz Cars by 2030:

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‌We also see significant growth potential in our U.S. van business

U.S. volume ambition for

Mercedes-Benz Vans by 2030:

‌Our new products are hitting the mark with U.S. customers

Entry

Introduction of GLB, GLA to follow next year

Core

Launch of GLC BEV, GLE & GLE Coupé. New GLC ICE & C-Class to follow 2027

Top-End

Premiere of S-Class & GLS. Expansion of AMG & G lineup

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‌The unique needs of the U.S. market are a top priority

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‌Our new engines deliver strong performance and high efficiency. The new AMG-V8 will make its U.S. debut by the end of this year

‌We're fully tapping into America's innovation power.

Infotainment, ADAS and AI are engineered in the U.S. for the U.S.

‌Mercedes-Benz is scaling its U.S. manufacturing capabilities.

At the same time, we are taking production efficiency to a new level

New locally built model will be our next-generation

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‌Along with some special additions to create and grow key segments

‌Setting the stage for the next generation of Mercedes-Benz in the U.S.

‌We're investing heavily to fuel a market-driven organization and sharpen our competitive edge

Total investment into our U.S. operations until 2030

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‌Our dedicated leadership team is driving the U.S. business forward with focus, confidence and ambition