Escarrer attributes the success of the Group's business model to a virtuous circle that combines the renewal and premiumization of its portfolio, a diversified brand architecture, strong proprietary distribution channels, and a robust expansion and partnership strategy, all underpinned by the powerful legacy of values, talent, and positioning built by the Company over decades
Meliá's Chairman foresees a positive first quarter in Spain and Europe, improving performance in the Caribbean-currently in peak season-and a favorable summer ahead, with gains expected across all source markets
Meliá's Chairman foresees a positive first quarter in Spain and Europe, improving performance in the Caribbean-currently in peak season-and a favorable summer ahead, with gains expected across all source markets