Medmira Inc.TSXV: MIR

MedMira named a 2008 Tech Awards Laureate by the Tech Museum of Innovation

· Issued by MedMira Inc. via CNW

MedMira is One of 25 Innovators From Around the World Recognized for

Applying Technology to Benefit Humanity

SAN JOSE, CA, and HALIFAX, NS, Sept. 10 /CNW/ - MedMira Inc., ("MedMira") (TSX Venture: MIR, NASDAQ: MMIRF), a developer and marketer of rapid diagnostics, announced today that it has been named a 2008 Tech Awards Laureate, one of 25 global innovators recognized each year for applying technology to benefit humanity and spark global change. The Tech Awards, a signature program of The Tech Museum of Innovation, and presented by Applied Materials, Inc., selected MedMira from among hundreds of nominations representing 68 countries.

MedMira is being honoured as a Laureate in the health category for the development of the Multiplo HBV/HIV/HCV rapid test, a three minute 3-in-1 rapid test built on the Company's patented flow-through technology platform. This test is the only rapid test available with the ability to simultaneously detect multiple diseases from a single specimen on a single cartridge. With a focus on infectious diseases, MedMira is continually developing new rapid tests on their patented technology platform and will soon launch a line of rapid tests for the diagnosis of sexually transmitted diseases.

"We are incredibly honoured that MedMira is being recognized by The Tech Awards as an organization whose ideas and execution of those ideas are making a difference in the world," said Hermes Chan, president and CEO, MedMira Inc. "We are very proud to be a Canadian and a Nova Scotia biotechnology company being recognized on the world stage for our work. MedMira's key stakeholders, including the provincial and federal governments, industry associations, and investors are critical to our success. Their continued support will enable us to bring new and advanced rapid diagnostics to people around the world."

The Tech Awards: Technology Benefiting Humanity is one of the premier annual humanitarian awards programs in the world, recognizing technical solutions that benefit humanity and address the most critical issues facing our planet and its people. The awards program honors 25 scientists and innovators annually alongside the recipient of the Global Humanitarian Award. Laureates are selected by a prestigious panel of international judges organized by the Center for Science, Technology, and Society at Santa Clara University, and made up of Santa Clara University faculty as well as leaders from educational and research institutions, industry and the public sector around the world.

"This year's international roster of Laureates demonstrates the exceptional and creative applications of both high and low-tech solutions to change the world," said Peter Friess, president of The Tech. "By celebrating the accomplishments of these 25 Laureates, we are encouraging future innovators to harness the incredible power and promise of technology to solve the challenges that confront us and make the world healthier, safer and more sustainable."

Established in 2000, The Tech Awards recognize 25 Laureates in five universal categories: education, equality, environment, economic development and health. These Laureates have developed new technological solutions or innovative ways to use existing technologies to significantly improve the lives of people around the world. One Laureate in each category will receive a $50,000 cash prize during the annual Awards Gala in San Jose, Calif. on November 12.

This year, the 2008 Laureates represent the truly global vision of the program, spanning countries such as Senegal, Peru, Hungary, Canada, Namibia, Germany, Egypt, India, United Kingdom, Laos and the United States. Their work impacts people in many more countries worldwide.

Key sponsors supporting The Tech Awards include Applied Materials, Inc., Intel Corporation, Accenture, Microsoft, The Swanson Foundation, BD Biosciences, Polycom, Genentech, Wells Fargo, SAP, eBay, KPMG, Cadence, The Quattrone Foundation, Omidyar Network, NASDAQ OMX, HP, Google, Cisco, Scott Cook and Signe Ostby, NBC11, Ogilvy Public Relations Worldwide, The Fairmont San Jose, Montgomery Hotel, Marriott San Jose, American Airlines and Siltronic. Key partners include Santa Clara University's Center for Science, Technology, and Society, World Federation of United Nations Associations, United Nations Development Programme, World Bank Institute, Catholic Relief Services, The CORE Group, National Center for Technology Innovation and Opportunity International.

For more information about The Tech Awards, visit www.techawards.org.

About The Tech Museum of Innovation

The Tech Museum of Innovation is a hands-on technology and science museum for people of all ages and backgrounds. Located in San Jose, California - the Capital of Silicon Valley - its mission, as a public-benefit corporation, is to inspire the innovator in everyone. Through hands-on exhibits, educational programs, the annual Tech Challenge team competition for youth, and the internationally recognized Tech Awards, presented by Applied Materials, Inc., The Tech Museum of Innovation honors the past, celebrates the present, and encourages the development of innovative ideas for a more promising future. For more information about The Tech Museum of Innovation, visit www.thetech.org.

About MedMira

MedMira is a leading developer and manufacturer of flow-through rapid diagnostics. The company's tests provide hospitals, labs, clinics and individuals with reliable, rapid diagnosis for diseases such as HIV and hepatitis C in just three minutes. The company's tests are sold under the Reveal(R), MiraWell(R), MiraCare(TM) and Multiplo(TM) brands in global markets. MedMira's rapid HIV test is the only one in the world to achieve regulatory approvals in Canada, the United States, China and the European Union. MedMira's corporate offices and manufacturing facilities are located in Halifax, Nova Scotia, Canada. For more information visit MedMira's website at www.medmira.com.

This news release contains forward-looking statements, which involve risk and uncertainties and reflect the company's current expectation regarding future events. Actual events could materially differ from those projected herein and depend on a number of factors including, but not limited to, changing market conditions, successful and timely completion of clinical studies, uncertainties related to the regulatory approval process, establishment of corporate alliances and other risks detailed from time to time in the company quarterly filings.

The TSX Venture Exchange has not reviewed and does not accept

responsibility for the adequacy or accuracy of this statement.

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