OTTAWA, ON, Feb. 3, 2026 /CNW/ - Despite millions of Canadians still smoking cigarettes, Canadian law makes it harder for Canadians to obtain the information required to make an informed decision about whether smoke-free alternatives are right for them or their closest friends and family members. More information and greater access to these smoke-free products could help Canada reach its smoke-free future goals faster.
In response, Rothmans, Benson and Hedges has launched a "Smoke-Free Challenge" with select retailers to stop selling cigarettes for a half day and only offer smoke-free alternatives. These retailers are making a bold statement about changing habits and driving conversation around smoke-free alternatives.
What:
A photo opportunity at the second "Smoke-Free Challenge" location, where a local retailer has agreed to stop selling cigarettes and only sell smoke-free alternatives.
Please note, no RBH spokespeople will be onsite. Interviews with RBH representatives can be arranged by emailing brayden.akers@rbhinc.ca
Date: | Wednesday, February 4, 2026 |
Time: | 2:00 pm |
Location: | Etcetera Mart, 210 Bank Street , Ottawa , ON |
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