29 October 2025
8-min read
Maybank, Malaysia's leading financial services group, today reaffirms its commitment to support the nation's digital banking adoption, having facilitated more than RM4 trillion in digital transactions in five years, since the launch of its MAE app in 2020. With transaction volume equivalent to twice the nation's GDP, Maybank is accelerating the pace of financial inclusion and digital connectivity in Malaysia and across ASEAN.
L to R: Kalyani Nair, Group Chief Digital Officer, Maybank; Syed Ahmad Taufik Albar, Group CEO, Community Financial Services, Maybank; & Giorgio Migliarina, Group Chief Technology & Digital Officer, Maybank
Offering a comprehensive suite of banking and lifestyle features, MAE App has become Malaysia's preferred mobile banking app for everyday financial needs. The Bank continues to lead in digital banking, ranking number one in Malaysia in number and amount of transactions across key PayNet services, including DuitNow transfers and QR payments, FPX and JomPAY.
Taufik Albar, Group CEO of Community Financial Services, Maybank said that digital innovation has always been a cornerstone of Maybank Group's strategy. "Over the years, we have continued to transform the MAE App into an integrated financial lifestyle app that addresses our customers evolving needs, and helps them perform everyday transactions in a more seamless, secure and personalised way."
"Since the launch of MAE App, we have seen an encouraging growth in digital banking acceptance, highlighting MAE App's relevance and trust amongst customers. Today, we are proud to serve 10.7 million MAE users, with a 48% market share of mobile banking transaction volume in Malaysia. As we continue to enhance the MAE App, our focus remains on shaping the digital banking experience of the future, built around the lives of our customers," he said.
As the first bank in the country to introduce QR payments in 2017, Maybank continues to lead in cashless transformation, empowering individuals and businesses to send and receive payments instantly via Maybank Scan & Pay at zero transaction fee. The total number of Scan & Pay transactions performed via the MAE App grew 51 times as of August 2025, compared with 2020. In 2024 alone, Maybank recorded a 26% increase in new merchant sign-ups, broadening acceptance to more eateries and retail outlets nationwide.
Giorgio Migliarina, Group Chief Technology and Digital Officer, Maybank said that the MAE App represents Maybank's vision of creating a smarter, more inclusive digital ecosystem that empowers customers to manage their finances with confidence, convenience and control. "The MAE App has redefined everyday banking, blending lifestyle and financial features in one app. Empowering Malaysians to take charge of their financial goals, the MAE App has enabled customers to create close to eight million Tabung, strengthening their savings habits and long-term financial planning."
"With its ease of use, nine out of 10 MAE Wallet customers actively use it for their day-to-day transactions, with many highlighting its safety and robust security as the reason. This trust motivates us to continuously enhance the MAE App to deliver even more value and protection for our customers," he said.
To cater to customers who prefer managing their savings and spending separately, the MAE Wallet offers flexibility and convenience with a limit of up to RM10,000. Enjoying the same robust security on the MAE App as any Maybank savings and current account, the MAE Wallet gives users the confidence and peace of mind with every transaction.
As MAE marks its fifth anniversary, Maybank is celebrating this milestone and rewarding loyal customers with the MAE Turns 5 campaign. From 30 October until 31 January 2026, customers can enjoy an attractive 5% p.a. return when they deposit a minimum of RM200 into their MAE Wallet. To earn the returns, which are calculated on a daily rest, they just need to deposit the funds and key in the recipient reference 'MAETurns5' before 30 November 2025, as well as maintain the amount in their MAE Wallet until the end of the campaign.
To learn more about the MAE Turns 5 campaign, please visit maybank.my/MAETurns5.