Business
Macy : Bluemercury Expands Access to Professional-Grade & Luxury Beauty with HSA/FSA Offering via Flex Partnership
Macy : Bluemercury Expands Access to Professional-Grade & Luxury Beauty with HSA/FSA Offering via Flex
About this update from Macy's Inc
2,300+ products are now eligible for HSA/FSA spending online across professional skincare, treatment-driven, and SPF offerings NEW YORK, May 19, 2026 /PRNewswire/ -- Bluemercury, the neighborhood-based luxury beauty retailer and Macy's, Inc. nameplate, today announced a partnership with Flex, the HSA/FSA growth platform for leading health and wellness brands, to enable customers to use pre-tax funds on eligible products on Bluemercury.com. Dermatologist-recommended skincare has become a core part of everyday wellness routines, as consumers increasingly blend clinical-grade treatments with professional grade and luxury beauty products. Through its integration with Flex, Bluemercury is expanding online access to HSA/FSA-eligible products to bring together dermatologist-trusted skincare and luxury beauty within a single destination that reflects how customers now build their routines. Customers can now use pre-tax healthcare dollars directly at checkout on an assortment where 75% of skincare products and 35% of Bluemercury's total product assortment are HSA/FSA eligible, including SPF, acne care, eczema care, dandruff care, and post-procedure skincare. Eligible offerings include cult-favorite skincare and wellness brands such as SkinCeuticals, Augustinus Bader, HigherDOSE, M-61, Therabody, and La Mer, with Bluemercury currently the only luxury beauty retailer offering customers the ability to seamlessly use HSA/FSA funds toward eligible La Mer purchases online. The Flex partnership also enables eligibility for select medical-grade and at-home devices often used to support results from in-office treatments. "As our clients increasingly incorporate dermatologist-recommended skincare into their everyday routines, our focus is on making it easier to discover and purchase clinically backed products," said Nadia Hassanein, Head of Digital, Technology and Data at Bluemercury. "By integrating Flex directly into our online checkout experience, we're delivering a more seamless and flexible way for clients to shop for products that support their skin health and wellness goals." Fully embedded within Bluemercury's existing online checkout, the experience allows customers to select Flex as a payment method and seamlessly use their HSA or FSA card on eligible purchases. Flex powers the infrastructure behind the scenes, helping brands like Bluemercury align with IRS eligib...