LY : Value Creation History (integrated report FY2023 en 06)

Integrated Report Portal FY2023

We have led the development of the internet industry in Japan, constantly creating new user experiences from a user first standpoint.

Our

Strengths

One of Japan's Largest

User Bases

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Diverse

Business Portfolio

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Robust Financial Base

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Technical Capabilities

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Human Capital

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Sustainability Management

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Foundation of Yahoo Japan

Corporation

Yahoo! JAPAN service was launched as Japan's first commercial search engine. Has worked to expand and improve its services with the aim of becoming a "life engine" used in all aspects of daily life, so that it can accurately meet the changing needs of users along with the proliferation of the Internet.

Released Yahoo! JAPAN smartphone app

Responded to dramatic changes in the Internet usage environment, such as the rapid expansion of smartphone use.

Released LINE app

The LINE app was launched in 2011 as a communication app that lets people connect with their loved ones such as family, friends via smartphone.

Announced new e-commerce

strategy

Eliminated all store tenant fees and loyalty payments in Yahoo! JAPAN Shopping (online shopping mall), transitioning from a fee-based revenue model to one based on advertising. In a similar manner, decided to eliminate store tenant fees in YAHUOKU! (internet auction website, currently Yahoo! JAPAN Auction).

Launched cashless payment service "PayPay"

Established PayPay Corporation through joint investment with SoftBank Corp. Succeeded in rapidly acquiring users and merchants through large-scale promotions, etc. Playing a central role in promoting cashless transactions, has established a dominant position in the QR/barcode payment market in Japan.

Transitioned to a holding company structure, changed trade name to

Z Holdings Corporation

Transitioned to a holding company structure that enables flexible and agile decision-making, optimal allocation of management resources, and more rapid implementation of business strategies to further expand business domains and maximize corporate value in the rapidly changing Internet industry. Changed trade name to Z Holdings Corporation.

Business integration with LINE

Corporation

Formed one of Japan's largest Internet service corporate groups, providing over 200 services in Japan.

Launched LY Corporation

Copyright © LY Corporation All Rights Reserved.

Merged five major subsidiaries including Yahoo Japan Corporation and LINE Corporation to accelerate the generation of group synergies. From October 2023, engaging in product development and synergy creation that transcends service boundaries under the new trade name, LY Corporation.